With the easing of lockout measures in recent weeks, many players in the Indian automotive sector are making the decision to return to the Indian market, but leading automaker KODA AUTO announced the launch of its new variant. – ‘KODARAPID TSI’, has joined the train with its new product boost.
The automaker introduced a built-in logo crusade to celebrate the launch of the new variant, which was designed and executed through Publicis India. The advertising crusade, which skyrocketed through Prodigious, celebrates two key attributes of the ‘KODA RAPID TSI’, namely mileage and power.
Describing the attributes of mileage and strength exclusively, the advertising crusade explores the trait of double personality in humans, leading us to make contradictory decisions on a particular topic, whether it’s an undeniable task like dining, dating or even deciding. In a car, we have a tendency to opt for one while we decide to settle for another, but this is not the case of the new ‘KODA RAPID TSI’, which grants mileage and strength with the same aplomb, for wonderful consumer satisfaction.
Commenting on the launch of the advertising crusade, Tarun Jha of KODA AUTO said: “Intentionally, we have kept the benefit of visitors at the forefront of the crusade. Over the years, the company has already established its benchmarks in terms of design, safety, with a new TSI engine, it becomes an even more convincing proposition because it gives consumers just the right fuel efficiency, combined with brilliant performance. Therefore, the crusade superbly captures the spirit of this ‘uncompromising car’.
Regarding the concept and execution of the campaign, Sanju Menon, COO, Publicis Ambience
The crusade was presented last week with a strong strain on all virtual and social channels, adding Youtube and Facebook.