Although sales of Porsche’s first electric vehicle, the Taycan, fell by almost 50% in 2024, things may be looking up for the sports car maker. After its “launch literally electrified us,” the electric Porsche Macan could return this year.
Porsche delivered more than 310,700 cars internationally last year, about 9,500 fewer than in 2023. Sales in China led the decline, falling 28% from last year amid a wave of cheap domestic electric cars on the market.
In total, Porsche delivered 20,836 Taycan electric vehicles to its customers last year, a 49% cut compared to 2023. This overall cut comes after the launch of the updated 2025 Taycan last year. Porsche also stated: “The rise of electric mobility sometimes progresses more slowly than expected” in this situation.
Porsche sold 4,747 Taycan styles in the U. S. Last year, 37% less than in 2023. The 2025 style began arriving in U. S. dealerships last summer, helping to increase sales by about 75% in the fourth quarter to 2,358.
Meanwhile, Porsche’s second electric vehicle, the electric Macan, could have an even bigger impact. After delivering the first models at the end of September, Porsche has delivered 18,278 electric Macans by the end of 2024. “
“This launch literally electrified us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have already been delivered,” Porsche AG board member for sales and marketing, Detlev von Platen, said.
Porsche sold 2,771 electric Macan SUVs in the United States last year. In a call with (via Automotive News), the company’s North American CEO, Timo Resch, said, “A lot of consumers who come to Macan Electric are [new to] the brand. “
I’m not here to say the electric Macan will be Porsche’s savior, but the strong sales start is promising. Porsche has already backtracked on plans for 80% of deliveries to be electric by 2030.
According to recent reports, the electric Cayenne, scheduled for launch in 2026, would possibly be delayed depending on market demand. The upcoming 718 Cayman and Boxster EV may also face delays, as Porsche plans to keep the fuel and hybrid models alive longer than expected.
Looking ahead, Porsche also plans to introduce an ultra-luxury electric SUV located on top of the Cayenne, internally designated “K1”. It competes with the first electric SUVs from Range Rover and Ferrari.
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is a seasoned investor, money writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, basically Tesla, is one of the main reasons why he pursued a career in investments. . If he doesn’t tell you about his latest discoveries in the 10K, you can locate him enjoying the outdoors or exercising.