Porsche is moving forward with multi-vehicle subscription after initial delight showed that it is reaching new audiences for the brand. In all existing markets, 80% of participants are new to Porsche, many are younger than the average age of existing Porsche buyers or tenants, and more than a third party has been registered for at least 4 months. Adding a single-vehicle option reflects some members’ preference to stay in a style rather than convert vehicles.
Starting September 25, Angels will be able to choose from a variety of variants of existing Porsche models, adding the new Cayenne coupe, for short-term vehicle access that a classic lease or purchase. To register, Americans can download the Porsche Drive app available on Apple and Android devices to apply for membership.
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SOURCE Porsche Cars North America, Inc.