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VIENNA, Austria, 19 August 2020 (GLOBE NEWSWIRE) – The Digital Porsche Brand Academy, an immersive educational logo fun developed for Porsche through the consulting company innovation.rocks 8th Wall technology, has won two prestigious Red Dot awards in the famend categories. : ‘Interface’ UX ‘y’ Brand Design and Identity’. The Red Dot Award is one of the most important and coveted design awards in the world. Combining web-based augmented truth (RA), interactive 3-d content and multimedia videos, the educational tool convinced the jury of foreign experts with its top point of creativity and innovation.
Porsche Brand Academy is the first educational tool on the market that allows Porsche staff around the world to realize the unique history, long term and brand values through the RA. Through this, the new staff has the opportunity to create a direct link with the brand, while the established staff realizes the company’s long-term projects. The web-based RA solution was designed for WebAR generation via 8th Wall and works directly in the browser without downloading an application. Users can simply scan the QR code or tap a link to dive without delay into the AR experience.
Once started, the AR scene can be placed in the user’s real environment through the smartphone’s camera view. An animated 3-d avatar in the form of a Porsche employee provides fun through 3 other chapters in the logo’s history, adding the past, provision and future. Virtual weather shows genuinely animated Porsche locations, as well as futuristic and fictional itineraries. A series of interactive features inspire the user to be part of this virtual adventure and observe the logo taking a seat in a virtual Porsche, supporting the structure of a car or answering a questionnaire at the end of the augmented reality experience.
The use of 8th Wall’s WebAR progression platform has enabled innovation.rocks to expand a detailed, high-quality WebAR solution for Porsche. “With just one urgent link, the activation of Porsche WebAR gives users the opportunity to actively notice the history of the Porsche logo, to be passively informed,” said Erik Murphy-Chutorian, founder and CEO of 8th Wall. “Through this immersive process, the logo creates a deeper and more meaningful connection with customers, allowing them to explore and learn more about the business in a natural, engaging and memorable way.”
The concept and cutting-edge execution of the web-based RA convinced the Red Dot Award jury in the categories ‘Interface’ UX ‘e’ Brand Design ‘Identity’. The Red Dot Award provides a platform for designers, agencies and corporations around the world. the world for design assessment. By 2020, almost 7,000 artistic projects and brands from 50 countries entered the competition. According to the slogan “In Search of Good Design and Creativity,” foreign juries evaluated this year’s nominations online and reviewed the paintings separately and in depth.
About Innovation.rocks consulting gmbh Innovation.rocks consulting gmbh is an award-winning consulting firm whose goal is to create, develop and implement responses of augmented truth and virtual truth for companies around the world. Since its founding, 2005, innovation, Rock has developed a high level of responses with detectable successes for global players such as Porsche, Konica Minolta, Carl Zeiss, Vorwerk, MAN, Bentley, Audi and many others.
About 8th Wall8th Wall is an award-winning PC vision software company that creates real-featured Internet Augmented (WebAR) and Real Virtual Truth (WebVR) interactive reports that work on all mobile devices. 8th Wall has boosted RA activations for vertical brands, adding retail, food and beverage, and tourism, automotive, fashion, sports and entertainment. Platform consumers come with Sony Pictures, Nike, General Mills, British Gas, Heineken, Swiss Airlines, Toyota, EVA Air, Red Bull, adidas, COACH and more.
About the Red Dot Design Award In order to appreciate the diversity in design professionally, the Red Dot Design Award is divided into 3 Red Dot Award disciplines: Product Design, Red Dot Award: Brands – Communication Design and Red Dot Award: Design Concept. With more than 18,000 tickets, the Red Dot Award is one of the world’s design competitions.
Media Contact (8th Wall) Jennifer [email protected]
The photo that accompanies this ad can be obtained at: https://www.globenewswire.com/NewsRoom/AttachmentNg/2ba16006-cc00-448a-8eb9-b2f23a95d1ed
A video accompanying this ad is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/8e337efe-7a4d-401f-97db-83e2314a75b6