Porsche is stepping up its efforts to switch to electric cars as gasoline-powered cars, such as the Macan, are already being phased out in Europe. With the launch of new electric cars, the Macan, the Boxster, the Cayenne and a premium seven-seater electric vehicle, Porsche is setting the tone for the future.
Porsche presented its first fully electric car, the Taycan, in 2019. In 2021, it is already the best-selling Porsche model in Europe.
With just 42,300 Taycans sold in 2021, Porsche’s EV sales have more than doubled. However, the luxury automaker has yet to surpass that figure since.
The updated 2025 Porsche Taycan introduced earlier this year with more range, performance and faster charging. With increased deliveries of the new styling and “extensive product updates,” Porsche hopes to replace things.
Despite falling margins in the first quarter, Porsche says things will be going forward. CEO Oliver Blume says Porsche is in a V-shaped sales cycle with its youngest lineup in the brand’s history.
Porsche will launch 4 new models this year, the highest in its history. In addition to the new Taycan, Porsche is launching new 911 and Panamera models. However, the maximum will probably be the new Macan EV.
Porsche will start delivering the new all-electric Macan in the second half of the year. After introducing the electric SUV in February, Blume boasted that it had secured 10,000 orders a month later.
In May, Porsche began production of the Macan EV at its modernized Zeipig plant. After several delays due to software, consumers will finally start receiving their new electric cars later this year.
In an interview with German newspaper Automobilwoche, Porsche product director Albrecht Reimold said the automaker is “going to achieve our goals as planned. ” Reimbold said Porsche is building the latest generation of the combustion engine Macan for Europe as it focuses on the electric model.
Starting in mid-2026, Porsche will “fully dedicate itself to the electric Macan” in Europe. Reimbold is sure of the Macan’s good fortune and his orders are around “five figures. ”
However, when asked about the target of 80,000 Macan electric vehicles, Reimbold said: “I don’t measure good luck through a single number. »
Although the battery cells of the Macan EV are provided through CATL, Porsche plans to produce its own cells in Slovakia. Reimbold said Porsche needed to build a “functionally incorporated so-called battery. “
He explained that it would have several advantages, such as low weight. According to Reimbold, Porsche has finished construction and is in the “pre-series phase”.
Porsche will use the batteries for the first time in the Cayenne, which will be manufactured in Slovakia. The Porsche Cayenne is expected to debut in 2026. It has already been tested several times.
Before that, Porsche will launch an electric 718, which is expected to debut before the end of 2024. Porsche has already ended production of the Boxster and Cayman ICE models for Europe.
Porsche also plans to launch a high-end seven-seater vehicle, the “K1 SUV. ” Reimbold demonstrated that it would “complete our diversity of styles at the top,” but provided additional information.
With several new models planned for the coming years, Porsche needs to rejuvenate the logo in the long term by accelerating its transition to electric vehicles.
Update 24/07/09: Porsche Taycan deliveries fell by 51% in the first part of 2024 with the launch of the new 2025MY (read more about Porsche functionality in the first part of the year).
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is an experienced investor, monetary writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, basically Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can find him enjoying the outdoors or exercising.