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Electric vehicle company Polestar is strengthening its presence in London with the opening of its second dealership in Elstree.
The site, the UK’s first suburban site, targets one of the country’s most sustainable car dealerships, with rainwater harvesting and solar panels. It will feature the updated Polestar 2 MY24, as well as the new Polestar 3 luxury electric SUV. .
The site, its sixth in the UK, will be operated by retail partner Endeavour.
Jonathan Goodman, Head of Polestar UK, said: “Endeavour has an incredibly experienced Space team, able to help visitors with all things Polestar. He added that the showroom would be “a friendly environment that continues to replace the image of car retail in the UK”.
Polestar saw its profits rise 63% to £268 million in the UK in 2022, a sign that it is benefiting from a big consumer shift towards electric vehicles. One in six cars sold in the UK in November 2023 was a battery electric vehicle. , according to data from the SMMT.
Polestar, developed through Volvo, is headquartered in Sweden, incorporated in the UK and located in New York with production facilities in China.
Much of the company’s research and progression team is based in Bicester, Oxfordshire, where it also has a visitor testing centre.
The company has delivered more than 50,000 vehicles worldwide in 2022. It expects to deliver around 60,000 vehicles this year, up from a previous forecast of 80,000, and the expected decline will cause a sharp drop in its share price. action.
But its fortunes may yet be turned around by a hotly-anticipated new model, the Polestar 5, which promises to deliver a 100-mile charge in five minutes.