Polestar has shown that its first showroom in the UK will be in Westfield Shopping Centre in West London.
Due to the opening in October, the facility is being created in partnership with the Endeavour Automotive group of runners. Unlike other classic showrooms, Polestar’s ‘space’ will be used as a gateway to the Swedish brand’s virtual process.
John Caney, Managing Director of Endeavor Automotive, said: “It is wonderful, despite everything, to announce our partnership with Polestar and the location of the first area of the brand in the capital of the country.
Sspeeds #Polestar bring the excitement and excitement of buying a car in the virtual world. Here you can explore cars at their own speed and pressure. https://t.co/ScV3GCcWmzpic.twitter.com/WJsoUj8HBi
– Polestar (@PolestarCars) 11 August 2020
“Polestar’s adventure in the UK is incredibly exciting and we are proud to be a part of it. As recent reviews of Polestar 2 show, there is strong demand for the product and a strong interest in the brand, so the opening of the Westfield Space may have come at a greater time.”
Defined on mirror sites already located in Europe and China, the retail domain will be used to display the Polestar 1 functionality hybrid and the Polestar 2 electric Fastback.
Jonathan Goodman, Polestar’s chief operating officer, said: “It’s clear that our first area of the UK had to be in the country’s capital, and Westfield London’s highest traffic and quality location was a simple selection for us.
“With the next arrival of the first Polestar 2 visitor cars in the country, the next step in the adventure is to open our first commercial area and continue to interact with our developing visitor base.”