Polaris stock price down to $57 from Roth MKM’s $76

Roth MKM lowered the firm’s price target on Polaris (PII) to $57 from $76 and keeps a Neutral rating on the shares as part of a broader research note on Recreation/Leisure. The timing of a bottoming of demand for large ticket, discretionary items – Off Road Vehicles, motorcycles and boats – is still highly uncertain, particularly as the U.S. consumer grapples with the high costs of everyday living and stubbornly high consumer borrowing rates. Adding in the threat of the Trump administration implementing elevated tariffs on goods produced in Mexico, Canada and China as soon as February 1, the firm cautions that the management will issue below-consensus FY25 guidance next week, Roth added.

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