The Philippines’ participation in the Asia Dive Expo (ADEX) in Singapore, known as Asia’s largest and oldest diving expo, was a resounding good fortune after a three-day session between businesses and consumers, which generated Php197,219,062. 09 in actual and traded combined sales. Reserves. This is an increase of more than 300% compared to the leads negotiated last year.
In addition to this achievement, the country was named Sustainable Dive Destination of the Year for its unwavering commitment to environmental conservation and sustainable dive tourism practices.
“This recognition, along with our long list of accolades celebrating our nation’s good looks, underscores our unwavering commitment to sustainable tourism practices,” said María Margarita Montemayor Nograles, Chief Operating Officer of the Tourism Promotion Board (TPB). Industry fairs like ADEX give us a platform to advertise the Philippines’ varied tourism products and experiences. In the future, we will continue to work hand in hand with local communities and dive operators so that sustainable practices are followed so that our country’s treasures continue. for long-term advantages for generations to come.
As the official national sponsor of the event for the third year in a row, the Philippines pavilion used a 90-square-meter booth to showcase some of the country’s top dive sites, such as the UNESCO-listed Tubbataha Reefs Natural Park. in Palawan, the famous Moalboal Sardine Trail in Cebu and the Apo Reef Natural and Marine Park in Mindoro.
The Philippine delegation, led through TPB, is comprised of 16 exhibitors from the diving, lodging and excursion operator sectors, Lalaguna Villas Luxury Dive Resort and Spa, Thresher Shark Divers, Infiniti Liveaboard Inc. , El Galleon Resort/Asia Divers, Scandi Divers, M. Y. Resolute, Kasai Village Dive Resort, Logon Fish Buddies Diveshop, Earth Explorers Travel and Tours, Aiyanar Beach and Dive Resort, Fun
In a series of lectures and panel discussions, Ram Yoro, famous underwater photographer, cave diving expert, Filipino diving instructor, and member of the Anilao Guide, shared his insights on what is most productive in Filipino diving to identify and maintain the country’s reputation as one. of the world’s most productive diving destinations. Other Filipinos have also represented the country on various panels, including famous underwater photographers, Bo Mancao and Alex Santos, and prominent sustainability advocates, Cat Trivino and Antoinette Taus.
TPB has been with ADEX for more than a decade, which has particularly helped ensure that Singapore remains one of the country’s main source markets.
ABOUT TPB
The Tourism Promotion Board (TPB), a company attached to the Department of Tourism, exists to market and advertise the Philippines locally and around the world as a world-class tourism and MICE destination, in strategic partnership with personal and public stakeholders to offer an exclusive service. High-end offer. To improve the enjoyment of climbers, contributing particularly to the increase in arrivals, income and investments in the country. For more information, stop at www. tpb. gov. ph