The television business, written and digital, of the historic advertising company Euro RSCG, will be presented on February 2 and aims to present a positive, flirtatious and cheeky Peugeot. It should also be noted that the manufacturer sells high-end cars at affordable prices.
TV ad 207 alludes to an illicit relationship between a couple making an Elvis Presley song “Suspicious Minds,” while Execution 308 shows a visitor and a salesman making flirtatious jokes. Both classified ads end with a pair of colored lips pronouncing “Peugeot. “”.
Peugeot is also launching an irreverent microsite, Drivesexy. com, which will try to convince consumers that driving is fun.
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