Eric Laforge moves on to lead Jeep’s Greater Europe region from a position within Stellantis’ light commercial vehicle unit.
PARIS – Stellantis has promoted Antonella Bruno to lead its Peugeot logo in Europe following her current role at the helm of Jeep’s business in the region.
Jeep’s new head for Europe is Eric Laforge, who is recently in charge of Stellantis’ light commercial vehicle unit for the region.
The region of Stellantis Europe Eurasia and the countries of the Balkan region.
Bruno, an Italian with a degree in economics, began her career at Ford in Italy in 2000, where she held positions as logo manager, pricing specialist, and director of communications and media.
Bruno joined Fiat in 2007 and was promoted to head of Lancia in 2013. He has led Jeep’s European operations since 2020.
Jeep’s new European boss, Laforge, began his career at Alfa Romeo in 1990.
After several years of advertising experience in France and Italy, he was CEO of FCA Switzerland since 2011, then CEO of FCA Germany since 2013 and director of FCA in Central Europe since 2019.
Laforge became director of Fiat Professional in 2020 and director of the Greater Europe region of Stellantis in 2021.
He is a graduate of ESG Finance (ESGF) in Paris.
Bruno, who named Rising Star 2015 via Automotive News Europe, will play a much bigger role at Stellantis at Peugeot, which last year ranked fifth in Europe in terms of vehicle sales.
Antonelle Bruno
Peugeot sold 619,173 cars in Europe in 2022, a 15 percent drop that executives largely attributed to shipping difficulties and portion shortages. commercial group.
Jeep car sales in Europe fell 20% to 103,174 last year. The logo had a market share of 0. 9%, up from 1. 1% in 2021.
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