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Pedestrian Group’s Openair cinemas have introduced Disney Drive-In, with dates announced for Brisbane and Sydney.
The announcement:
Pedestrian Group and Openair Cinemas will launch Disney Drive-In, an exciting new cinematic adventure in partnership with one of the world’s most beloved brands, Disney, and its leading Disney streaming service.
With American Express Openair Cinemas’ trans-Tasman tour postponed until 2021, the Disney Drive-In tour will begin on Thursday, September 17 in Brisbane at the Northshore Riverfront Event Space before heading to Sydney on Thursday, October 22 at Bankwest Stadium.in Parramatta.The dates and place of Melbourne will be announced shortly.
The diversity of Disney Drive-In will come with beloved titles from Disney’s vast broadcast collection, adding films from Walt Disney Pictures, Pixar, Marvel, Star Wars and Twentieth Century Fox.Featuring highlights such as Marvel Mondays and Star Wars Wednesday, and in Brisbane, enthusiasts will enjoy dual features that light up the big screen at 6pm and 9pm for Throwback Thursday, Disney Super Fan Friday, Sing-Along Saturday and Pixar Sunday.The doors open at 5:30 p.m.Daily.
Car tickets can be purchased for up to two more people ($40 in Brisbane and $45 in Sydney), or a car of 3 or more ($50 in Brisbane, $55 in Sydney).Snacks and comfortable drinks will be offered, available on site, however, occasion lovers are also welcome at BYO with their favorite meals and drinks (not including alcohol).
Tickets for Brisbane, as well as the full range, are now available on the official website, openaircinemas.com.au/drive-in, with Sydney on sale from Monday 28 September and Melbourne coming soon.
Volkswagen has been incorporated as an exclusive partner to the automotive industry, the occasions being a perfect platform for Volkswagen to showcase its full diversity of SUVs. During the tour, 12 lucky participants will have the opportunity to win the best Volkswagen experience, obtaining the “best seats” of the space from the comfort of a small, medium or giant SUV. And SEEK will help clients get back on track with their careers by providing professional recommendations each and every night.
Rachel Tikey, Commercial Director of Pedestrian Group, says, “With brands hungry for COVID-safe experiential opportunities, we’ve been incredibly excited to work alongside our partners Disney+, Volkswagen and Seek to create a socially distanced event for Aussies to enjoy. The turnaround of Openair Cinemas from a COVID-19 casualty to the Disney+ Drive-in – a first-of-its-kind in Australia – is indicative of our business’ nimbleness, from innovation to implementation.”
James McManus, creative director of Pedestrian Group, said: “Over the years, Pedestrian Group’s production, marketing and complex event content have driven Disney launches from hidden ceilings to Taronga Zoo.We’ve turned a pandemic pumpkin into a car with our new Openair Cinemas inautomobilenation to bring those occasions and Disney magic to Australians.”
Source: pedestrian press release
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