An epic 404 page is unlikely to add any value to your business. They gave it to me.
But you care about your customers.
A 404 page can be a smart way to showcase your brand’s personality.
But is it worth investing in a complicated 404 page?
Maybe it’s just.
Because when users of your 404 page, they can’t locate what they need.
Using links, smart graphics and an ingenious copy can cause you (perhaps) to be tricked and put them back on track.
Given the importance of the 404 pages, here is a list of 37 of the 404-page examples you can find online.
Before we dive into the examples, let’s take a moment to the basics of a 404 page.
A 404 page is a contact page that tells users of your site that the requested page cannot be had or, in some cases, does not exist.
A 404 error tells users that the page is available, and this can be a major issue.
When users can’t access a page, they can’t locate the data they need.
It also tells Google that it offers a bad visitor experience, which can lead to lower traffic and decrease ratings.
Ideally, visitors would never land on a 404 page, however, the truth is that they happen from time to time, even from well-maintained emails.
Why can I get a 404 error?
There are reasons, including:
Basically, if a user tries to access an untraceable page, it will be sent to their 404 page.
A visually pleasing and easy-to-use 404 error page shows consumers that you care about their pleasure and need to keep them on your website.
When done right, a 404 smart page helps users forgive the error (even if it was their fault when typing the URL) and helps keep them on their site.
A smart 404 page can make users smile and, most importantly, help them locate what they’re for.
We examined dozens of 404 pages to locate those that show the creativity and personality of brands.
Here are 37 of the examples of 404 well-made pages.
Disney takes it out of the park with its 404 page highlighting one of the highest characters known for its destruction: Wreck-it Ralph.
They feature KnowsMore, a supporting character of Ralph Breaks The Internet.
Both characters correspond to page 404, but note what’s next to KnowsMore: a small search bar.
There is another one in the most sensitive part of the page, but this one died in the middle where users will see it. This search bar helps keep users on the page by helping them locate what they’re looking for.
Drift is a conversion marketing tool and sales platform that provides chat teams, touchdown pages, etc.
The copy on its 404 page remains in the logo by mentioning “conversations”, but it also works to keep others on The Drift by providing links to its homepage, blog and links to some of its most popular content.
In the most sensible right corner, they also offer a path to conversion by offering the Get Drift Free button.
Help Scout provides businesses with software equipment, email visitors, and online knowledge bases.
Like Drift, its 404 page features links to your blog and other articles, however, they use a great cute dog graphic to make other people smile.
Apartment Therapy, a home décor site, helps maintain the gentle joke that washi tape (a popular paper tape used in trimmings and scrapbooks) cannot repair the damaged link.
Just below the waterline, they refer to several popular posts to keep on the site.
They also included a search bar and their main navigation bar so that users can continue browsing the site.
CoSchedule, a marketing planning tool, simplifies things with a large dog GIF and links to your homepage and blog.
This example just shows that you don’t want to spend a lot of cash to create a 404 page.
It’s simple, it works.
Sprout Social, the social media marketing tool, should keep its consumers on the page.
They start with an ironic reaction to the touchdown on the page, but also offer a loose demo, while the link on the homepage goes to the background.
Then your chatbot seems to find out what you need.
Downstairs, they announce your newsletter.
Essentially, they turn their 404 page into a touchdown page.
Who doesn’t love dogs?
ConvertKit helps keep lighting fixtures on by providing a photo of a team member’s dog and a link to their home page.
But they also remain professional by offering their online chat and a call to action to log in for free.
Screaming Frog is a tool designed for site owners to locate corrupted links of the right type, and recognize the irony of having a 404 page by laughing a little and then providing links to their blog, touch page and services.
Unlike the other 404 pages in the list, it is static.
The flies on the page, the fish float and the water lilies spin.
It’s a small change, but it gives the impression that the page is an idea.
Moz gets a cameo from Roger Mozbat, the brand’s mascot.
Their presence is successful and an easy way to make other people smile to the fullest.
Moz also offers you a site search bar so you can locate what you’re looking for.
BigCommerce page 404 offers many of the same features that were noted before: the CTA to contact, request a demo and an undeniable way to explore the site.
But what stands out is the well-designed symbol of outer space, which gives the impression that the page is reflected and planned.
Users who arrive on your 404 page will most likely get upset: an artistic graphic looks like you’ve combined your stuff and that’s just a small misstep.
Kinsta, a cloud-based WordPress hosting company, brings a technique to BigCommerce by providing a well-designed symbol on its 404 page.
They keep their navigation and search for the top bar, so users can easily get other information.
They also use a pop-up to recommend closed content, which helps attract email subscribers.
Lego helps keep the Gentile as a wonderful symbol of a Lego type with the joke “Sorry, we can’t locate this page!” Don’t worry, even if everything is ALWAYS wonderful! which is a reference to a Lego song.
They also provide a link to your store for users to stay on the site.
Slack’s 404 page is amazing.
The symbol above shows a forest with butterflies, pigs, flowers and flying chickens.
It also turns black and white if you have any other tabs, which unfortunately makes it difficult to get a screenshot of genius.
Visit your for a complete experience.
The Mailchimp messaging tool remains undeniable, but wise, with its 404 page animated through an animal in a hole, presumably, the page that was lost.
He is wise and shows that his page 404 is a later reflection.
Okta is a San Francisco-based cloud-based control company.
Their 404 page is quite simple, however, I like the fact that they offer reasons why the link can be broken, which helps users perceive what may have gone wrong.
Swiss Airlines does not provide any further information, apart from a link to its homepage and navigation bar, however, the symbol on its 404 page is clean.
Clouds move as you hover over the page and wrap it with clouds.
This is an attractive feature that has allowed me on your 404 page more than I would like to admit.
As many Harry Potter enthusiasts know, Harry gets lost the first time he tries to use powder made-based, a shiny substance that allows magicians to transport them to almost any other space or construction with a fireplace.
The symbol above shows the scene in which Harry leaves the chimney where he walked covered in soot, making it the best picture for a 404 page.
Here’s another 404 page that made me smile: first, they use a “Star Wars” reference, which helps keep the light.
The page is also a mobile device used by flight attendants who run planes on the runway.
Next to the image, Southwest offers quick links for users to find what they need.
It still stands out.
9GAG, the online platform for memes and videos, uses a branded GIF for its 404 page and provides a unique link that directs users to your app.
It’s simple, but staying true to the logo ensures that site visitors know they’re in the right place, even if they haven’t discovered the page they were looking for.
Flywheel, a controlled WordPress hosting company, offers this original 404 page so that other people know they’ve landed on the page.
The informal language reflects the overall feel of your logo and the link to the homepage helps users locate their way.
Like many other brands, they also offer a chat feature to users who have gone astray.
Dan Woodger, artist and illustrator, his own paintings on page 404. His bright, cheerful burger is like being home.
Please note that it does mention that this is a 404 page and provides any other information, plus a link to your work.
This example shows that a page doesn’t have to be complicated.
Many brands call on their 404 page. They think few other people will see the page, when it matters.
But highlighting the flavor of your logo on a (apparently) insignificant (apparently) page carries a lot of weight.
If you care about your 404 page, are you also concerned about your consumers?
Distilled uses an infographic symbol to indicate what the page is and what might have gone wrong.
Taco Bell is for being a little irreverent. Your 404 page is no exception.
The page features a dancing cue that slides and flips its ingredients, then selects them in their shell.
It’s a fun reminder that they know something went wrong.
The page is also a link to the site’s homepage, menu, addresses and where to buy gift cards and products.
Magnt offers an easy-to-use builder and team to create sites, and they pride the firmly on being larger than its builder based on popular models.
Its 404 page highlights the brand’s creativity with a smart Venn diagram that explores why you might have ended up on the page: “We broke something” or “You can’t write”.
Dribble, a market for design professionals, offers a fully functional 404 page.
Users can drag the 404 font point to explore designers in an express color gamut.
Clicking on the blocks that make up the 404 numbers will reach those designers.
They will also offer a search bar, for users who prefer to search in this way.
Overflow is placed in the foreground on page 404.
Its tone of verbal exchange and humor is attractive and welcoming, which brings me closer to not clicking on its home page.
And the voice and tone are transmitted on the home page.
By now, he’s probably laughed at one or two tweets from Wendy’s.
But, like Over, Wendy’s follows just as much voices and tones on its website, even on its 404 page.
They created an interactive video game for Pac-Man users on page 404.
See if you can Wendy to the end!
Red Bull page 404 is a dream for any marketing or search engine optimization professional.
It is complete with articles and a video playlist.
Red Bull even runs the video playlist of your most recent event.
As you can see in the symbol above, Red Bull used its Red Bull Big Wave 2020 surfing occasion as inspiration.
Blizzard Entertainment, the author of World of Warcraft, also known as WOW if you’re a geek like me. ?
Blizzard introduces one of its best-known characters, a murloc, to get off its 404 page.
Marvel uses its comic eBook characters such as Captain America, Deadpool, etc. on a rotating 404 page.
A word of advice: stay refreshing. Every third update, Marvel will offer another image.
Patagonia hung ten in its 404 to reproduce its relaxed tropical atmosphere.
First, they interact with the viewer with a video loop, then consult the user below on the page for links to their popular grocery shopping categories.
Backcountry, a popular online outdoor activity articles page where I spend too much time buying things I’ll never buy, shows your laughing look as you connect me with your audience.
Nintendo lacks visually pleasing parts, which I, you know, am Nintendo and everything.
But what is it is that Nintendo adds links to users’ resources.
This forces users to stay in and not recover in SERPs.
Zillow grants an interactive GIF credit to its users.
Zillow uses the knowledge of visitors to see that its users are animal lovers.
And, to keep animal lovers hooked, they created this interactive cat that adds a little laugh at the end when it breaks something in the living room.
As an animal lover, I can stick to him!
H-R Block is a look at a not-so-attractive 404 page, but it provides more data to users to click on and interact on your website.
The World of Warcraft team recognizes their team’s skills with some jokes about CDN and above the lap.
Playstation gently shouts one of its new ones on its 404 page.
In addition, they will offer features to return to the home page or get recommendations from the center.
In the best world, no one would see its 404 pages.
They’d stay hidden, like Reese’s purse that I’m hiding in my closet. You know, for drastic times.
But things happen in the world.
Links are truncated, large hands slide, and infrequently only one page is redirected. Start by using a tool like Screaming Frog to locate those corrupted links.
Note that it takes time to create 404 artistic pages that appeal to users rather than scare them away.
More resources:
Image credits
Featured image: created through the author, August 2020 All screenshots taken by the author, August 2020
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