Nissan’s new corporate identity as Aberdeen dealership moves into new home

A Nissan dealership in the North East of Scotland has moved into a shiny new house, which has been renovated to showcase the brand’s new corporate identity.

The racer in question is Nissan Specialist Cars of Aberdeen, which is part of the well-known and highly reputable John Clark Motor Group.

Formerly in the city’s Balmoral Business Park, the company’s new headquarters is The Autoplex on Abbotswell Road.

There has already been a lot of positive feedback from customers, who love the new location and look of the Nissan dealership.

The updated logo images are simply amazing, with the modern, flat and two-dimensional design of its new logo, signifying its continuous evolution towards a cutting-edge mobility logo of the future.

The subtle logo is part of Nissan’s new sales experience. In partnership with its UK network, the manufacturer has strived to make its dealerships a continuous commitment to innovation with a customer-centric approach.

And in addition to being fashionable on the outside, the construction has undergone a really extensive internal transformation so that certain visitors feel welcome and can explore the Nissan lineup in a way that suits them, while enjoying complimentary refreshments.

John Clark Motor Group may not have chosen a better time for its relationship with Nissan. The all-electric ARIYA is the existing Auto Express car of the year; Qashqai and Juke now feature Nissan’s unique e-POWER system; and the LEAF EV remains as popular as ever.

Reflecting existing powertrain trends, the dealership has received several fast chargers.

At the head of Nissan Aberdeen Specialist Cars is franchise manager Gerry McQuillan; Director of Sales David Barnes; and Lynn McCraw, Director of Fleet and Corporate Sales.

Mr. McQuillan said, “We are thrilled to be in our new home. This is a site in a wonderful location and will actually help the business go stronger. “

“Nissan’s new visual identity looks wonderful: it’s modern and welcoming. The feedback from our visitors has been excellent. “

Grant Richards, Head of National Network Development, Nissan Motor GB, said: “We are very pleased that Specialist Cars Aberdeen has embraced our new corporate identity and wish the team all the best for the future.

“I would like to congratulate Gerry McQuillan and the entire Aberdeen team on the finishing touch of their move. The new dealership presents our cars as they are. “

© 2020 Nissan Insider

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