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Nissan is strengthening its virtual landscape strategy by introducing Nissan’s first virtual showroom in Asia and Oceania.
The virtual showroom, visual on Nissan Philippines’ updated online page, is designed to provide detailed online access to Nissan’s existing line.
Nissan Philippines President and CEO Atsushi Najima said the latest initiative to showcase the brand’s efforts to meet the ever-changing demands of its customers.
“Nissan is committed to shaping a long-term, state-of-the-art, human-centered for the Philippines. The launch of the first virtual showroom in the region for Nissan is a clear example of our constant innovation to gain the benefits of the visitor’s journey, especially in the face of demanding situations such as the pandemic,” he said.
The virtual showroom is designed for consumers to interact with Nissan’s existing “exposed” range.
The virtual showroom offers a 360-degree view of the virtual area as well as the products, as if you were walking at one of the country’s Nissan dealerships.
The Nissan models shown have their corresponding click-through “access points” (indoor and outdoor) that provide data about the car and its main features.
“Outdoor hot spots” will offer a carousel view and lead to the vehicle’s contact page. “Indoor hot spots” will provide a detailed 360-degree view of the vehicle and offer even more click-making access points.
In addition, vehicle website contact pages now offer consumers an interactive display feature. Nissan Philippines has also brought a color option for consumers to check the other color variants from other angles to the vehicle of their choice.
Customers can also enjoy product presentation videos by model, which showcase the benefits of Nissan’s intelligent in-vehicle mobility.
“As a component of a safe and secure ‘new normal’, the virtual showroom is an innovative way to drive the odds so consumers can seamlessly notice the Nissan logo from a virtual platform until they drive our vehicles. The virtual showroom doesn’t “just bring a new kind of excitement to Nissan’s product for Filipinos, but it also ensures that our consumers stay safe from the pandemic,” Najima said.
Nissan Photos in the Philippines, Ruben D. Manahan IV
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