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The greatest aunt of all time? Nissan vice president of marketing Allyson Witherspoon was able to call the manufacturer’s new electric SUV in honor of his 7-year-old niece, Ariya. Witherspoon says the call means “noble” and “lione,” making it a suitable call for a car that he describes as “an amount of performance, strength and technology, but with a very sublime design.” The Ariya is meant to compete with the few players who have brought an all-electric SUV, adding Tesla’s Model Y crossover.
Model called nepotism: this is not the first time a vehicle has been called after a circle of family members of an automobile manufacturer.
DoorDash brought together six celebrities for a laughing place that also highlights the very serious and demanding situations that the food scene industry continues to face as a result of the pandemic. Created with The Martin Agency, “Without Restaurants” features a narrator trying to convey the most sober message, while celebrities interfere to claim that supporting places to eat is helping actors. Celebrities, who come with Luke Cage star Mike Colter, comedian George Lopez and Ming-Na Wen, who played Mulan and the stars in Agents of S.H.I.E.L.D., say they all made their debut in the places to eat industry.
See: Actor Tate Donovan of The O.C. and Disney Hercules participated and led the campaign.
Some portfolio systems are worth tens of thousands of dollars, which can be a barrier for low-income artists and minorities to enter the advertising industry. Spotify’s artistic director, Oriel Davis-Lyons, aims to point out the game box for black artists to advance their careers, and is subsidized through The One Club for Creativity. The One School is a flexible 16-week online program that will settle for 15 students for their first year starting in September.
Changing the culture: “It’s about representation: being able to see each other in five, 10 or 15 years and see a trail that can be followed,” Davis-Lyons said.
DTC Native Personal Care Logo found that demands from customers for plastic-free packaging increased by 900% during the previous year. In response, this summer’s logo unveiled the paper deodorant applicators and pledged to remove plastic from all its packaging until 2023. [See them here].
Bottled water company Crystal Geyser also aims to reduce plastics, albeit in components because it has a problematic history of sustainability. After the logo manufacturer admitted to illegally storage and transporting arsenic-filled wastewater to its remediation plants, the company commissioned a survey of recycled fabrics and the recycling procedure to inquire and inform the public. The survey was published along with the first 360-degree crusade incorporated into the logo and a new initiative that will eventually aim to move its bottling into 100 percent “infinitely recyclable” plastics. [Look at the crusade here.]
Apple has introduced a new series of classified ADS from TBWA – Media Arts Lab in the Behind the Mac campaign, immersing themselves in the artistic processes of musician James Blake, photographer Tyler Mitchell, cookbook and television book anchor Samin Nosrat and architect Zhang Xi.