Nissan has just introduced its first primary electric vehicle since the Leaf broke into the world in 2010, and this can be a game changer for the brand it suffers.

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Nissan just unveiled its first all-new electric vehicle in close to a decade, and it’s set to put the brand on the map in the growing electric-SUV space. 

The Ariya, which Nissan once unveiled online on Wednesday, is the brand’s first electric crossover and its first major EV debut since the Leaf in 2010. With an initial value of approximately $40,000, the Ariya will compete with the electric versions of the Hyundai Kona and Kia Niro when they arrive at dealerships late next year.

Nissan said the advent of the Ariya marks a “key step” in its plan to expand Nissan’s reputation for innovation, craftsmanship, visitor orientation and quality.” The four-year plan also aims to help you achieve “sustainable growth, monetary stability and profitability until the end of fiscal year 2023.” The beginnings come when Nissan grapples with the decline in sales and profits that began long before the coronavirus pandemic.

But the new EV, which Nissan says will have up to three hundred miles of battery life, two battery options, complex drive force assistance generation, and a two-engine edition, can stand up to the trend.

Keep scrolling to take a closer look at the Nissan Ariya.

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