Based on interviews with more than 30 automotive marketers in North America and Europe representing global brands such as BMW, Chevrolet, Ford, General Motors, Hyundai, Nissan, Subaru, Toyota and Volkswagen, Winterberry Group revealed:
“The automotive industry has a long and complex relationship with the Internet.Today, automakers have accelerated at an unprecedented rate to leverage the knowledge to build, market and sell cars digitally,” said Michael Harrison, managing partner of Winterberry Group.has made a paradigm shift towards knowledge-driven digital retail, which represents the new showroom for the automotive market and sales.”
“Digital retail in the automotive sector has long been a topic of discussion and planning of the roadmap, but it is no longer just a detail of innovation in a long-term strategy, but it is the expectation of consumers in all purchasing segments,” he said.Andy Arnold, executive vice president of Ansira Channel.” The publication of these studies further amplifies the transformative strength that intelligent knowledge data can provide to an automotive logo and its network of spouse brokers, and how they want to expand a knowledge-driven technique to ensure success in automotive marketing.”
“The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World” can be downloaded at: https://www.winterberrygroup.com/insights-library/the-drive-for-data.The main sponsors of the studios are Ansira and Treasure Data.The support sponsor is Equifax.
At The Winterberry Group, Winterberry Group is a control consulting company with extensive experience in advertising, marketing, data, generation and commerce.The methodologies shown by Winterberry Group satisfy the desires of corporations in their key sectors, enabling brands, publishers, marketing service providers and generation developers.to perceive emerging opportunities, create practical methods and increase their price and global impact.
Contact: Steve Stratz for Winterberry Group [email protected]