Motorpoint will highlight its online retail and home delivery car buying process in a new ‘Your Car, Your Way’ TV advertising campaign.
Motorpoint recently reported that business at its 13 used car supermarkets has been “comfortably ahead” of 2019 in the period since the COVID-19 lockdown restrictions were eased on June 1 and will look to deliver a further boost its restart with the new campaign.
The ‘Your Car, Your Way’ proposition will be screened from August 28 and focuses on the different ways in which people can now find, choose, buy and drive away their vehicle from Motorpoint.
This includes your home delivery, booking and same-day pickup and driving services, all of which are backed up through the ID50 group collection portal.
Filmed on the site in the Northwest, as well as at the company’s newest site in Swansea, the soft publicity features actors John Draycott, Ali Mylon and Dane Fox and continues to look at john looking at his neighbor Danny how he bought a new car. Motorpoint while his wife Sally fights Ralphie, his Bichon Frise.
The theme “Your Car, Your Way” will also be streamed via national radio ads, supported through regional variations, as well as virtual payment channels to spread the message.
Hayden Vokes, Marketing Director at Motorpoint, said: “We are excited to launch our new ‘Your Car, Your Way’ campaign this week. We continue to innovate at a stable speed during the lockdown and, as a result, Motorpoint arrived here. get out of this era more powerful than ever with a proposal for our consumers that is unrivalled in the market.
“Whether it’s our contactless booking and recall option, our home delivery service or our enhanced online visitor experience, our new crusade is helping to convey the message about how simple it is to find and buy an almost new low-mileage car at Motorpoint.”
A new television exhibition for Motorpoint’s activities will come when sales director Sophie Johnson appears in a new BBC TV Day exhibition that will highlight the paintings in the automotive retail industry.
In this problem
Franchisees welcome the close closure of uk/P8 new imports manufacturer
Distributors worry about limitations, says an exclusive AM/P10 survey
The panorama doesn’t seem too bright as the city’s cars, the giant circle of familiar sedans and minivans feel the pinch /P14
Fusion may become the biggest disruptor in recent history /P21
MD Alison Jones on the decisions that will bring your logo to recovery / P24
Social estrangement does not lead to low satisfaction / P31
Jessica is the internet manufacturer at AM.
He began his career as content for a virtual marketing firm specializing in monetary services, where he worked for more than two years.
Jessica earned her bachelor’s degree in arts with a difference in multimedia journalism in 2017.
If you are not a registered user, your comment will be sent to AM for approval before it is posted. For this requirement, log in.
No comment has been made at this time.
Automotive Management Live: where franchised and independent dealers will have everything they want to run a fashion showroom and an intermediate service and arrangement adapted to the virtual era.
When: November 12, 2020
Where: Birmingham NEC
AM Magazine: 2020 publication on the Newspress Awards automotive industry
www.am-online.com is the leading automotive industry in the UK with a market percentage of 56% (on-site visits, December 2019), according to Hitwise.