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MFLDdirect is a familiar call among many car dealerships looking for high-quality, low-mileage, and well-maintained vehicles. The company has now updated its platform to make shopping easier and simpler.
To better serve its customers, it is now adding new bids to its e-commerce platform, adding an auction and inspected vehicles feature.
The company is part of Motability Operations, the organisation that provides Motability Scheme hire vehicles to over 760,000 people with disabilities across the UK and sells its entire fleet fleet.
This means that there are a large number of cars that go through mfldirect that can be purchased through brokers for storage and due to the nature of the business, those cars are serviced through franchised broker networks and have lower mileage.
Damian Oton, Motability’s Chief Commercial Officer of Operations, spoke to James Batchelor of the car dealership about the recent changes and explained what the platform means to others.
“It’s through design,” he said. An inspected product does exactly what it says on the box, we have [the cars] fully inspected by professional inspectors.
“So those are inspections done through an end customer looking to sell a car or something else.
“These are inspected by professional inspectors at one of our renovation sites. The inspection report is what we use to perceive how we recondition our products.
Commenting on the new auction costs, he added: “The auction costs are very similar to what is recognized lately in the online market position, we have tried to make the most of everything that is in the market position and combine it into one position, so that consumers can use it. Something incredibly simple.
Mfldirect adopts a customer-centric e-commerce platform and has conducted extensive research to create what Oton considers a “much more comprehensive offering. “
He said: “We do it because consumers asked us to. Simply put, we have a very attractive group of consumers who go to incredibly gigantic, straightforward corporations that would recognize it. “
“They need to buy a lot of cars a day and then continue to run their business with all the confidence that comes with buying from a company like ours, which has been around for a long time and which they can trust.
“Similarly, small buyers have come to us and said: look, I’m interested in both, I want a little bit more detail about some of those cars and I want to make the most of my involvement in the auction process.
“So we listened to them and engaged them, and we came up with something that’s a much more comprehensive provision for them. “
You can watch the full interview in which Oton also discusses the used car market, EV adoption, and retail by clicking play in the video above.
Rebecca has been an automotive and business journalist since 2014, before writing and presenting for titles including Press Association, Auto Express and Car Buyer. She has held positions at Blackball Media, publisher of Car Dealer Magazine, and added as editorial manager.
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