Baker, recently promoted to vice president of field marketing after serving as senior director, has a knack for simplifying the quirks of ad tech for clients.
It has also helped replace TripleLift’s external belief of being a platform primarily focused on local advertising to one that has a key player in privacy, data, retail media, and connected TV.
Toccara was instrumental in launching TripleLift Audiences last year, driving messaging and sales fabrics, and leading the company’s appearances at industry-leading flagship events.
Outside of her day job, Baker plays a key role in the Alpha Kappa Alpha sorority, the first traditionally African-American intercollegiate sorority, helping to expand its existing prestige as an “interest group” into an official chapter and offering food and other network activities. women-based initiatives.
Blue is guilty of making important connections with advertisers on PubMatic, a supply-side platform that works primarily with publishers. However, as logos increasingly move their programmatic activities in-house, their consulting strategy has had a significant impact on helping PubMatic. Become a pivotal generation spouse for logo advertisers.
In 2023, Blue consumers increased their spending by 37%, adding a 225% accumulation of new business. PubMatic’s expansion of its CTV footprint, specifically through its new Activate product, also led to an 82% increase in spending, while its in-app business grew 45% year-over-year, according to the company.
Already in 2024, it exceeded its targets, PubMatic said. A consumer goods company Blue works with exceeded its target by 184%, after expanding spending by 40% last year.
Blue’s leadership has helped set PubMatic apart from other SSPs. For example, she has been a strong proponent of multicultural marketing and has helped increase advertiser spending among AAPI-owned, Hispanic, and Black publishers. He met new publishers to work with and evolved artistic methods for brands to succeed with those audiences.
Comack worked intensively with a cross-functional team of engineers and developers to create a core generation for Kroger Precision Marketing, its retail media arm, to provide greater interoperability across channels such as media, search, social media and streaming TV.
Launched in 2023, Kroger’s self-serve advertising platform uses retail insights to make it less difficult for advertisers to buy, measure, and optimize their campaigns. Soon, it will force Kroger Precision Marketing’s entire retail media portfolio and allow advertisers third-party control. teams like Pacvue and Skai to manage stock through those platforms as well.
In 2024, Comack and his team hope to add a number of new features to Kroger’s advertising platform. These will include new teams to simplify campaign creation, built-in recommendations on when to create campaign budgets, and bid optimization features such as purchase-based. segments and a new percentage of voice suite within your reporting feature.
Comorau is at the forefront of Magnite’s efforts to make publishers and advertisers well-equipped to disapprove of third-party cookies. Specifically, she is responsible for Magnite’s audience, identity, and measurement products and leads a team of 4 product managers.
Comorau led the 2023 launch of Magnite’s suite of audience solutions, known as Magnite Access, which runs with cross-functional groups to align the logo and product progression process. This year, it’s focused on the continued rollout of Magnite Access so consumers are prepared for good. fortune in a post-cookie world.
Comorau and his team were also instrumental in the launch of Magnite Streaming, which combines the company’s two connected TV platforms into a single user interface. They made sure that the information was well unified in the integration process. Lately they’re running similar efforts to bring Magnite Storefront, which the company’s consumers use to manage their knowledge, to the streaming platform.
Comorau has also established himself as an idea leader in the ad tech space, speaking on several occasions and participating in workshops. For example, he has led conversations in the industry about choice identifiers and the relatively new (and debatable) topic of ID bridging, where some platforms and publishers on the source side apply identifiers to bid requests from browsers that don’t have cookies enabled. These discussions directly contributed to the creation of the ID Liaison Working Group of the industry’s professional body, the IAB.
Cramer created and oversaw LiveRamp’s strategy for clients to integrate ad technology into their favorite cloud environments. His work has earned him LiveRamp’s popularity as “Partner of the Year” across AWS, Google Cloud, and Snowflake.
LiveRamp has continued to build on-premises apps within Snowflake over the past few years and has loaded new enablement, segmentation, and identity features to save consumers time and money. Snowflake said its consumers’ adoption of the local LiveRamp app will increase by as much as 80% in 2023 compared to the previous year.
In addition, Amazon’s AWS chose LiveRamp as the launch partner for its cleanroom product thanks to Cramer’s work to implement a cookieless marketing analytics and media optimization solution. Cramer also worked on the first joint implementation of Google Cloud’s BigQuery entity resolution framework. The solution is helping brands build an identity infrastructure that complies with global privacy regulations.
It also helps create responses for LiveRamp Fortune’s 100 advertiser clients. LiveRamp’s AWS responses, designed through Cramer, helped Indeed Job Site increase fit rates by 173% thanks to its ability to succeed on cookieless addressable audiences. He has also helped design advertisements. Pricing models that allow consumers to pay variable fees instead of constant subscriptions.
Fox is guilty of helping Ogury’s UK sales team in their goals and has been promoted twice since joining the company in 2021.
In 2023, Fox was guilty of more than £3 million, or about $3. 8 million, from key agencies and brands, adding BMW, Coca-Cola, Unilever and L’Oreal. It grew its business by 65% year-on-year, adding an individual contribution of more than £2 million, or about $2. 5 million.
Fox has also proven to be an ambassador and leader through her paintings on Ogury’s Diversity, Equity, and Inclusion Committee. It brought in thought-provoking speakers to teach painters about cultural nuances, such as Holocaust survivor Hannah Lewis MBE for Holocaust Memorial Day and entrepreneur Rumbi Makanga for Black History Month.
Fox is also leading an initiative to introduce a new public holiday swap policy to allow flexible working hours and allow workers to swap Christian holidays in the UK for their own holidays.
Prior to joining Ogury, Fox worked for media outlets Wavemaker and Maxus Global.
Heath is guilty of finding tactics for Lotame to target classified ads on privacy-focused products that don’t use cookies.
It helped insert millions of encoded email addresses into the company graph that publishers use to aggregate audiences across devices to sell ads. Heath is also leading the ad tech company’s efforts to integrate publishers into its ID product, developing it 45% year-over-year and adding 3,000 domain names in 2023. Brands, including Banana Boat and PepsiFoods, have used Lotame’s identity product to target their ads.
Heath has also signed new deals with adtech, Criteo, and Magnite to integrate its ID into programmatic campaigns.
Heath joined Lotame last year and in the past has worked at WPP-owned Mediaocean and EssenceMediacom.
John leads a team of experts within Yahoo’s DSP unit. Lately, he has been working on three main initiatives: developing Yahoo’s identity responses and integrations with Google’s Privacy Sandbox before third-party cookies disappear, developing Yahoo’s advertising media business, and overseeing improvements. to Yahoo’s artificial intelligence engine, Yahoo Blueprint.
On that last point, John was instrumental in launching the Yahoo Blueprint. Partners and brand agencies, including Keurig, Dr Pepper and Novus Media, used the AI tool and co-piloted their advertising campaigns, employing the knowledge of Yahoo’s more than 355 million registered users. on users.
John also led the efforts of Yahoo’s 30-year alliance with content advisory platform Taboola, making Taboola the exclusive local advertising partner for all Yahoo properties. He was very concerned about the design of the final product, generation integration and launch.
As the industry heads toward the death of third-party cookies, this year, John is pushing Yahoo’s positive technique into Google’s Privacy Sandbox through industry thought leadership and as a component of the company’s own product roadmap. Yahoo advertisers can run tests for usage instances such as targeting, frequency capping, and conversion attribution in a simulated environment that removes cookies in the Yahoo DSP.
Longworth is helping brands incorporate streaming. She works with advertisers on creative, targeting, and measurement within the adtech TV company.
This year, Longworth evolved and designed a Super Bowl ad for Paramount that aired on the streaming service on which the Super Bowl aired. The announcement encouraged other people to click through and upload Paramount screens to their watchlist. It also helped implement a tool last year for publishers, adding Disney, that allows advertisers to fine-tune ongoing campaigns. And when it comes to measurement, Longworth is collaborating with local TV stations like NBCUniversal to supply equipment that shows advertisers how many other people an ad reached and what other people did. after seeing an ad.
Longworth is also part of an organization that runs the Coalition for Innovative Media Measurement, an industry organization that develops criteria for video advertising.
Mahoney has held many hats in his five years at Aditude and has played a key role in many spaces of the company’s expansion in 2023, overseeing advertising operations and spousal relations for more than 1500 websites. It works with more than 50 advertiser clients and has become a major player in many of their day-to-day operations.
Mahoney played a pivotal role in the interview procedure when Aditude increased the budget for its $15 million Series A round, helping the company win over investors. He helped put this investment to smart use, growing the team from five workers to 30 by 2023.
Also in 2023, Mahoney released more code than any other staff member at the company, even though he only used Github for the first time that year. She now leads the education of all new hires in ad operations, with a focus on analytics. and engineering.
On the other hand, Mahoney took the initiative to grow Aditude’s supply-side passive platform business and single-handedly grew it to $8 million in one year. The SSP business has already grown another 230% in 2024, under Mahoney’s leadership.
Markowitz joined Vistar in 2014 and has helped reshape a team of 10 other people into a global organization of more than 220 people. Recently, his role has expanded to become the owner of Vistar’s entire U. S. market, which includes its publisher partnerships and the demand side. Platforms.
In 2023, it was guilty of approximately $200 million in turnover from clients such as the NBA, Jack in the Box, and City National Bank. Notably, he was also guilty of signing privileged partnership agreements for programmatic out-of-home advertising with the holding advertising firm of corporate giants IPG. and Dentsu. Markowitz and his team also increased their partnership with The Trade Desk by 136% and separately closed the largest crusade in Vistar’s history with a notable financial client.
Markowitz also mentors new entrants to the advertising industry, either inside or outside the company. At Vistar, he hosts an annual external event to help instill a sense of network within his North American team.
This year, Markowitz is focused on Vistar’s 25% expansion into the U. S. market, expanding the company’s demand-side platform partnerships and introducing new responses and products for political advertisers and pharmaceuticals.
McGrath is a leader in sales and operations. She has been promoted 4 times since joining Semcasting in 2019, and revels in a wide diversity of industries such as healthcare, pharmaceutical, and business-to-business.
Today, McGrath manages relationships with more than 50 political clients. He has taken the lead of the account control and cross-control teams, driving the adoption of more effective processes.
McGrath is also a key contact for visitors to its AudienceDesigner knowledge integration and control platform.
As the U. S. heads into November’s presidential election, McGrath has been instrumental in using Semcasting’s real-time voter measurement capabilities, which were most recently at the 2024 Reed Awards.
Pettrey’s strength lies in his ability to turn complex mathematical and clinical concepts into clear, actionable information.
His team built the Chalice inference engine, which can analyze a wealth of insights into ad functionality and visitor habits to drive optimized demand-side platform functionality in about 10 minutes.
Pettrey’s leadership and direction have played a huge role in helping brands embrace the complex advertising methodologies that drive Chalice’s business and drive results. A primary store increases store visits by 38% and a luxury automaker increases its brand’s market share by 10%. , for example, the company said.
In 2024, Pettrey will lead several vital projects for Chalice. He is creating giant language models for predictive audience scoring and introducing a local Chalice AI Algo app on Snowflake. It is also running a program to allocate regional allocations to offline sales based on demand. secondary platforms and a complex device learning initiative to increase advertisers’ incremental success in connected TV.
Richman is focused on The Trade Desk’s ecosystem of knowledge partners and advancing its identity strategy. His day jobs include leading giant projects like The Trade Desk’s Unified ID 2. 0, as well as managing their multi-device charts and other ID integrations.
Under Richman’s leadership, The Trade Desk signed deals with some of the world’s largest media corporations to adopt UID2 for CTV, adding Disney, Warner Bros. Discovery and Paramount. This kind of partnership has helped clients like HP, for example, use UID2 to target Disney and Hulu stocks and reduce unnecessary ad spend.
In addition to UID2, Richman was instrumental in the development of OpenPass, The Trade Desk’s only login solution that aims to make it less difficult for publishers to inspire users to log in to access their content. These connections give publishers the ability to maintain address skills, improve content recommendations, and maintain the performance of their ads once cookies run out.
Richman has built his reputation as an expert in the field of identity and data, through keynotes with figures such as the Association of National Advertisers and the “Real Talk” podcast.
Sánchez-Monsivais’ project is to unite brands and players.
It brought Twitch’s first “Reaching Gamers” strategy, executing with cross-functional groups to expand educational content to showcase non-gaming brands in the area and help them authentically succeed in gamers’ programmatic media.
Sánchez-Monsiváis has so far presented this content to more than 110 agencies and brands. He also decided to be a speaker at Amazon Ads’ unBoxed 2023 event to inform the industry about upcoming trends in Twitch, TV streaming, and online video.
Last year, it drove a 135% increase in ad revenue on Twitch for all the brands it works with. This included the introduction of more than 30 brands on Twitch for the first time. In addition, it generated a 120% increase in profits from online programmatic video adoption across 37 new brands. For example, he helped create Cricut corporate devices to use Amazon’s online video product to reach new audiences. This initiative resulted in a 12% year-over-year growth in the company’s brand search. rate.
Beyond her day-to-day role, Sanchez-Monsivais founded the in-house diversity, equity, and inclusion advocacy organization for the organization Ads. In addition to onboarding guest speakers, he leads a logo control team that evolved the organization’s project and simplified knowledge tracking so that the organization’s paintings can be shared well with Amazon’s leadership team.
In 2023, Taplin-McCallum was the first rental for Anonymised’s advertiser-oriented (or demand-side) business, a generation subsidized by the European Commission and evolved through privacy lawyers that targets virtual advertising functionality without compromising user privacy.
One of his early accomplishments was implementing a business style for the company that facilitated a new way for publishers and ad buyers to engage with Anonymised’s technology. This resulted in a new appointment of visitors that generated a 78% increase in ad functionality compared to their previous one. Legacy technology. At the same time, publishers have also been able to enrich their knowledge to integrate non-endemic brands through those new citations and, in turn, monetize 4x more of their inventory.
In 2024, Taplin-McCallum will continue to implement agency-wide sustainability frameworks to prepare for the full deprecation of third-party cookies and global privacy regulators tightening the screws on certain ad tech practices. those frameworks with the UK Competition and Markets Authority and its Information Commissioner’s Office.
Taplin-McCallum is also committed to evangelizing ad tech among a younger generation. In 2023, she partnered with Spotify and advertising firm Universal McCann London for her Futureproof Academy, spending time with academics to teach them about the industry and painting with them live. Information session to help them shape their employability skills and inspire them to find employment. Future career in the advertising industry. Taplin-McCallum also advises on her alma mater, the University of Derby’s virtual marketing master’s programme, and has founded her marketing alumni netpaintings.
Titus is guilty of driving innovation in many of Sharethrough’s key products, adding projects related to the use of AI to ad performance, while ensuring the safety of advertisers’ logos. Titus and its engineering and product groups are working to employ generative AI for asset creation, employing the popularity of optical content to automate the ad enhancement process, and employing AI ad optimization models.
Shortly after joining the company in late 2022, Titus began helping Sharethrough build products for programmatic connected TV. He helped coordinate and launch features that the company says are used across tens of millions of ad impressions. This product also leverages artificial intelligence and real technology. Time signals to create classified ads that target a viewer.
Last year, Titus was voted by her peers to win Sharethrough’s Ownership Value Ambassador award. One contribution praised her role as a strong team player: “Caitlin is looking to collaborate with customer service teams. He was kind enough to introduce contacts to some of CTV’s more sensible editors, helping the sourcing teams. To me, this is the precise definition of team collaboration.
Villarraga works on products for giant GrowthLoop clients like Google and Indeed, adding tech stack construction that combines knowledge cloud and synthetic intelligence to deliver generative AI features to its customers.
For example, Villarraga helped design the generation that powers Marve, its AI-based audience building tool that uses herbal language models to accelerate processes such as audience ideation and segmentation. It also unlocks new knowledge resources that users in an organization didn’t have before. .
Using the technology that powers Marve, led by Villarraga, GrowthLoop unveiled a generative AI marketing solution in collaboration with Google Cloud at the Google Cloud Next event last year. And GrowthLoop, one of eight AI companies that decided to offer at the Google Cloud Next event next year. .
Villarraga’s work to create generative AI tools, as well as efforts to teach current and potential consumers about the technology, helped increase GrowthLoop’s pipeline of new consumers by 50%, the company said.
This year and beyond, Villarraga is exploring tactics to create herbal language teams that would make recommendations for the entire marketing cycle on other channels. It also uses generative AI to create visitor user profile mappings to enable more effective use and giant language models to a greater extent. Performance of the Crusade.
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