McLaren has signed star sponsor Galicia 0. 0 for the 2024 F1 season after snatching it away from Ferrari.
McLaren has secured the return of the Spanish beer brand to their sponsorship portfolio for 2024, with the beer company having initially sponsored McLaren in 2019 and ’20.
Estrella Galicia was Carlos Sainz’s personal sponsor, supporting the Spanish driver since his arrival in F1 in 2015, but recently broke with the Ferrari driver to become title sponsor of the McLaren team.
With Estrella Galicia jumping ship from Ferrari to McLaren, their branding is set to feature on the 2024 McLaren F1 car as well as on the overalls and team kit of race drivers Lando Norris and Oscar Piastri.
This is the latest loss of sponsorship for Ferrari, which also recently got rid of the Bang Audio brand.
With McLaren having successfully snaffled the former Ferrari sponsor away, Jose Cabanas from Estrella Galicia explained the attraction to pair up with the Woking-based squad.
“As part of our internationalization process, having great components by your side is a key factor of good luck,” he said.
“McLaren Racing and Estrella Galicia only carry not uncommon values such as authenticity, craftsmanship and innovation, but also a strong spirit of differentiation and a non-conformist attitude in everything they do.
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“We are excited to begin a new stage in our papaya-clad F1 adventure and I am sure we will have wonderful things to celebrate as the season progresses. ”
Matt Dennington, McLaren Executive Director of Partnerships, said: “We are very pleased to welcome Estrella Galicia back to the McLaren Racing family. We have enjoyed a fantastic partnership in 2019 and 2020, and it is wonderful to continue our adventure together.
“We’re excited about the upcoming season and building on the positive momentum we had last year, and it’s fantastic to go racing with Estrella Galicia alongside us.”