To celebrate more than a hundred years in business and move forward into another century full of electrification, Maserati organized the “Day of Folgore” in Italy. On the occasion, it showcased its BEV diversity, adding the GranTurismo Folgore and Grecale Folgore SUVs. ahead of the official launch of its GranCabrio Folgore convertible this afternoon.
Today’s occasion celebrates 110 years of Maserati S. p. A. , founded in Bologna, Italy, and now operating in Modena under the Stellantis umbrella. Four years ago, the “Trident” logo pledged to embrace electrification and plans to offer BEV versions of its existing models. until 2028.
So far, we’ve seen Maserati deliver the flagship GranTurismo Folgore, followed by the Grecale Folgore SUV, which we had the chance to check out in southern Italy in March. Other BEVs in the works come with a Folgore edition of the convertible GranCabriolet, which was only noticed camouflaged. until now, in addition to an all-electric Quattroporte.
However, plans for the latter have been scrapped as Maserati focuses on its existing and future BEV models, which will now come with another Folgore until 2025, the MC20. We were on hand in Rimini, Italy, to attend Maserati’s Folgore Day, where they were allowed to take an up-close look at some of the BEVs mentioned above while awaiting the official debut of the GranCabrio Folgore.
In addition to celebrating 110 years in the Italian automotive space, Maserati’s Folgore debuted its new all-electric crusade, “It Turns You On”. You can watch the 90-second film of the crusade below. The world premiere of the Crusader opens Maserati’s next bankruptcy in innovation and electrification. By Maserati:
Folgore Day is the starting point of a new adventure for Maserati and for luxury consumers, to whom the Trident’s electric offer is entirely intended and dedicated, through products that guarantee the unique essence of the brand, made up of vehicles that have been synonymous with status. State-of-the-art technology, subtle elegance, complicated and original craftsmanship, flawless and unique functionality, and can become new symbols in the course of the profound transformation that is taking place in the market.
A number of essential components of the Maserati Grecale Folgore and GranTurismo Folgore, as well as the former’s all-electric rolling chassis, were explained to the public in detail in Rimini today. , who, when asked, did not verbally engage Maserati in placing an all-electric logo at some point.
Grasso said that as a luxury brand, Maserati should continue to give its consumers the choice between ICE and BEV variants, at least until 2028, as the CEO said other markets are adopting all-electric cars at other price points, depending on a number. of factors. Some things are culture, legislation, subsidies, infrastructure, etc.
Maserati also took advantage of today’s occasion to announce and contribute to some other initiatives in the field of electric mobility. Through a collaboration with Vita Power, Maserati has evolved the TRIDENTE, a 10. 5-meter carbon fiber day boat that can sail at 25 knots. at a top speed of 40 knots and full speed in less than an hour with a DC tester. You can travel 50 to 70 km (31 to 44 miles) at one speed, depending on how fast you drive.
Last but not least, today promises the official launch of the Maserati GranCabrio Folgore in Rimini that same evening. We are ready and will provide you with the first photographs and specifications as they arrive. In the meantime, here’s this 90-second video of the Maserati crusade. :
These were attractive comments from Grasso, given that the entire presentation prior to the Q&A with the media touted Maserati’s transition to the long term under the Folgore name. I’m guessing Maserati’s long-term electric still includes gasoline cars. . . at least for now.
I’m sorry, Maserati, but despite your new announcement, this lack of commitment to BEVs is putting me off.