Speaking at the launch of the new Maserati GranCabrio electric car, Klaus Busse, Maserati’s head of design, explained to Jalopnik that the company has used the latest generation to design its cars. When Busse started, this meant learning his crafts by using tissue paper and powdered pencils to create “smooth” and “soft” cars.
“With the 1954 A6GCS, the explanation for why the car looks the way it does is that it was the design team they had at the time,” says Busse. “Then Canson’s article came along, basically in the ’70s, and all those cars were designed in side view on this blue paper that you saw. “
In the 1990s and early 2000s, computers began to play an increasingly vital role in car design, and designers turned to systems like Photoshop to repeat them countless times. Maserati has now evolved and is synthetic intelligence in its design houses.
“For us, AI is just an artistic tool,” says Busse. “I can literally have coffee with you and design 50 Maserati. Or AI can design it for me based on my prompts. I can combine some other things, I can practice a little bit. I can literally do this while having coffee with you.
However, that doesn’t mean the new GranCabrio evolved by turning to Dall-E and asking him to “design a Maserati EV”. Instead, equipment like AI aims to provide a “mirror” that allows you to glimpse where Maserati is headed. says Busse.
“AI is rarely capable of inventing the future,” he says. We use AI for some tools, but I don’t need to think that AI is the answer. It could be, but it rarely is. It’s just one tool among many, and even more than before, it requires excessive capacity. for self-healing.
With equipment like AI at his disposal, Busse believes we are now in the “quantum” era of automotive design. At Maserati, this means that the days of car brands taking countless prototypes into the wind tunnel are over.
“The MCXtrema was the first Maserati designed exclusively by computer,” says Busse. “So, there was no manual modeling, because in this case speed, efficiency, knowledge sharing and aerodynamics were key. “
Instead, designers will finalize their drawings before sending them to a modeler for review in complex PC programs. After a few days, the design team will get feedback on the feasibility of your plans and anything you want to replace to make cars like the. GranCabrio is a reality. In this way, the car’s design becomes “super efficient, super fast,” Busse adds.
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