To elevate the spirit of the GranCabriolet, Maserati has hired famed director Marco Gentile to celebrate its new convertible. A portrait of natural indifference, a birthday party of life enclosed in a short but hard video entrusted to the production company Movie Magic.
The paintings of Milanese director Marco Gentile, world-famous storyteller, former winner of the Silver Lion at the Cannes Lions International Festival of Creativity in 2010 and music videos and advertising campaigns for foreign customers, immerse the Maserati GranCabrio in a warm atmosphere, colorful atmospheres and breathtaking panoramas of Salento, in Puglia.
“Sing like no one is listening. Love as if you’ve never been hurt. Dance like no one’s watching. And he drives as if the most productive thing is yet to come” is the aphorism selected to make explicit the explicitness of Maserati in creations such as GranCabrio. , a sports car capable of offering you the ultimate in comfort, to savour every kilometre of your life.
The video made on the occasion of the recent launch of the GranCabrio Trofeo opens with the music of the waves of the sea: the force of nature merges in an attractive crescendo with the thunder of the Nettuno engine.
Meanwhile, the unmistakable chorus of the “Ode to Joy” sounds first in a low voice, as if on tiptoe, and then explodes into a rock edition created especially for Maserati GranCabrio, a stage conducive to atmospheres of celebration, sharing, freedom and purity.
“The new Maserati GranCabriolet, Our Ode to Joy, was unveiled on Monday afternoon on the brand’s official YouTube channel and will also be available on all major virtual platforms.
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