Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and product manager Chris Cox are about to meet with the leaders of 3 civil rights teams, the company’s advertising boycott and its Instagram affiliate on Tuesday, as the number of corporations enrolled for the crusade #StopHateForProfit approaching.
Zuckerberg, Sandberg and Cox will have a virtual meeting with Anti-Defamation League CEO Jonathan Greenblatt, Color of Change President Rashad Robinson and NAACP CEO Derrick Johnson. The main points on what will be discussed in the assembly were not disclosed in advance, however, the crusade #StopHateForProfit has a comprehensive set of applications on its website, adding the incorporation of civil rights experts to Facebook’s executive management, transparency reports created through independent third parties. . and pressure the social media giant to “find and repress public and personal teams aimed at white supremacy, militia, anti-Semitism, violent conspiracies, Holocaust denial, incorrect vaccine information, and climate denial.”
The assembly comes when nearly 1,000 corporations have committed or have already suspended advertising on Facebook and Instagram. After the outdoor apparthet corporations The North Face, Patagonia, Arc’teryx and REI introduced the campaign, giants such as Ford, Microsoft, PepsiCo, Adidas, Starbucks, Diageo, Vans, Levi’s, Ben and Jerry’s, HP, Magnolia Pictures, Hershey’s, Blue Bottle Coffee, Pfizer, Mozilla, Verizon, Coca-Cola, Honda and Unilever are among the big names to sign up for the boycott.
The crusade #StopHateForProfit introduced on June 17, organized through ADL, Color of Change and NAACP, as well as Sleeping Giants, Free Press and Common Sense. The crusade called on corporations to suspend advertising on Facebook platforms in particular by July, however, some corporations have extended it to Twitter and other social media corporations and some have indefinitely extended boycott dates.
The latest companies to join the boycott include pharma giant Merck and Farm Aid, but, more worryingly for Facebook, international organizations are pledging to suspend their advertising, including the government of Quebec and the University of Nottingham and the University of Newcastle in the U.K.
Facebook refused to comply with requests and make systemic changes; Instead, the company said it would mark all “worthy” messages from politicians and political teams that violate its rules, adding President Donald Trump’s, as well as banning messages that discourage voting with false statements.
Last Friday, The Intercept reported that Zuckerberg told Facebook employees at a video town hall meeting that “all these advertisers will be back on the platform soon enough” and that he felt the boycott was more a “reputational and partner issue” rather than an economic one.
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