Lyon of Limerick has been designated as BYD’s main broker for the central west of Ireland, bringing the total number of Irish BYD brokers to six. Lyon will be the “home of BYD” in the west of the country, and the logo is making plans for an extra expansion in 2024.
Importer BYD Motor Distributors Limited (MDL) says the opening of the Lyon dealership, to be known as BYD Limerick, “will create an even greater presence for BYD in a domain where the Atto 3, Dolphin and Seal models will have a visitor base . “call. “
The dealership itself will be inside the Lyons motor retailing campus on Ballysimon Road, in the eastern part of Limerick city. The business currently holds Volvo, Jaguar, Land Rover and Ford franchises but will soon add the all-electric Chinese brand BYD to the site, nestled into the corner between the busy Ballysimon Road and Old Ballysimon Road.
The company, run by father-son team Ken and Keith Lyons, was founded in Limerick over 40 years ago and has a long-standing employer in the region.
It will become BYD’s sixth Irish dealership, with two already established in Dublin, one in Waterford and one in Cork, as well as another in Enniscorthy, Wexford. The Limerick showroom will be the brand’s westernmost showroom, BYD’s expansion plans will likely be affected. It will come with other dealerships in the northwest of the country.
Although it arrived in Ireland last year, BYD has already launched 3 new models in Ireland, followed by the Atto 3 SUV, passing through the Dolphin sedan and the Seal sedan. The Chinese brand, whose acronym stands for Build Your Dreams, has also announced plans to build a European factory in Hungary, from where it will expand its offering in Europe.
More new models are planned for the next few years, but BYD has promised “very competitive pricing” and in-house production processes, adding that of its cobalt-free Blade battery. The logo has already won several awards and hopes to continue its momentum. .
Speaking of their appointment, Ken Lyons said: “We welcome our appointment and the opportunity it brings to offer customers a new and exciting EV offering,” said Ken Lyons, “and the chance to share in the value and enjoyment of EV motoring that BYD has brought to Ireland with its award-winning Atto 3, the all-new Dolphin, and in the stunning new Seal, tipped by the Irish Times as its top-placed new car arrival for 2024”.