LEMBEKE, BELGIUM – The widespread foreign expansion of Lotus Biscoff biscuits, spreads and ice cream contributed to an 8.4% increase in Lotus Bakeries’ sales during the first half of 2020.
Revenues for the first part ended on 30 June were EUR 323.27 million ($382.58 million), to EUR 298.13 million at the same time last year.
Lotus said its 12 production sites remained operational for the first part of the year. However, the company incurred significant additional costs to ensure the protection of its workers and the continuity of its operations.
Lotus said the internationalization of Lotus Biscoff is a cornerstone of its strategy.
“Biscoff Cookie and Biscoff Spread once experienced a strong expansion in major customer markets in the US, UK, France and China,” the company said. “The first part of the year was also marked by a general expansion in almost every region of the world and in all countries. In addition to the countries of origin of Belgium and the Netherlands, there was also a double-digit expansion in the Czech Republic, Switzerland, Sweden, South Korea, Saudi Arabia, the United Arab Emirates, Japan, Turkey, Australia, Singapore, Canada, Egypt and Indonesia. Array »
Also in the first part of the year, Lotus presented the Biscoff Sandwich Cookie in 4 countries: Belgium, France, the United Kingdom and the United States. The cookie should be accompanied by 3 other toppings: Lotus Biscoff cream, vanilla and chocolate cream.
To fit the volume, Lotus said it would do so on a new Biscoff sandwich cookie production line in Lembeke, Belgium.
Lotus Bakeries, headquartered in Belgium, has plants in Belgium, the Netherlands, France, Sweden and the United States, and 21 sales organizations in Europe, America and Asia.
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