The Lotus CEO described the movement of a level of the Renaissance of the logo and said that the logo had sold more than 2,000 sets International in December.
Lotus Technology, the Luxury Electric Vehicle Corporate (EV), belonging to most through Geely Holding, has replaced its call China in a more localized call from a Renaissance plan of the logo.
The automaker announced today that it has officially changed its Chinese name from “路特斯” to “莲花跑车”.
His past called China, which had been used for five years, the English pronunciation of the “lotus”, while the last call China is literally the flower lotus.
The replacement of the call occurs after Lotus granted a registered Chinese mark for the call, which the CEO Feng Qingfeng called a “historical legal victory” in an internal letter.
“As we are halfway through Vision80, this is a step in the rebirth of our brand,” said Feng.
Lotus first announced its Vision80 strategy in 2018 to transform into a global all-electric luxury technology brand by 2028.
The company’s British and Chinese have endured more than 20 years of disputes over offloading brands connected to Lotus, Feng said in the internal letter.
In December, Lotus more than 2,000 sets worldwide, he said.
Geely acquired Lotus, which has a history of around 70 years, in 2017, owning 51% of the latter, Lotus Cars e Lotus Engineering.
At the end of August 2021, Lotus created a new company in China, Wuhan Lotus Technology, with an investment through Capital.
In February 2024, Lotus Technology is a public on the Nasdaq under the symbol “lot” thanking a merger with a special purpose acquisition company.
When the Lotus brand entered China in 2011, the name used the Chinese characters that corresponded to the pronunciation of the English name, as the trademark of the Chinese name that corresponded directly to it was registered by a parts company.
Currently, Lotus sells Emira, a supercar with gasoline, the Evija, a supercar, the eleg, a SUV and the Emeya, a coupe.
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