Kia’s Optima sedan was starting to tire, so the logo dismantled the car, updated it, recreated it in a new way and called it K5. And now, in case someone gets lost, Kia has unveiled the new badge with a car stunt crusade that paints K5 with some of the same performances that began to come out with the logo when he launched the high-powered Stinger a few years ago. since.
“The midsize sedan segment isn’t working well,” Russell Wager, market chief of Kia Motors America, told me. “Therefore, many corporations wonder whether they deserve to be a part of it or not. Kia is looking for continued momentum and growth, and we deserve to be a player in this market, so we are committed to coming to this market with a bigger offer than ever before.
“Not only have we replaced Optima’s call, but each and every other has absolutely replaced it. We have an updated design and performance, propulsion systems and technology, etc. Therefore, it is a great bet for us, and we believe it will be competitive: for the K5 and for the rest of its diversity, each of the styles in which turbocharged is presented, “we focus on performance”, said Wager.
“Kia K5 Live” also seeks to capitalize on Kia’s adherence to the occasions of live entertainment that are just beginning to emerge from Covid-19’s lunar marketing landscape. For starters, K5 Live sponsored elements of the Television Academy’s online announcement Tuesday regarding nominations for the 72. Emmy Awards. On Thursday night, Kia announced her Telluride on the television broadcasts of the National Basketball Association’s first live games since March.
And the firm’s live occasion for “Kia K5 Live” also took place on Tuesday, when the logo featured a stunt occasion called “Triple Threat” that featured professional Hollywood stunt drivers performing a series of “never-before-noticed” precision maneuvers and driving. sedan, ” as a Kia press release says. The occasion directed through Darrin Prescott, a legendary stunt director for films such as Ford vs Ferrari.
“The concept is that the maximum of other people need live occasions,” Wager said. “The game disappeared for a while. There were no new videos or occasions or anything live. We seek to give back to other people some of the live joy they missed.”
I have broad interests and delight as a journalist, covering the automotive sector, the customer products industry, entrepreneurship and others, as well as
I have extensive interests and delight as a journalist, doing canopy in the automotive sector, the customer goods industry, entrepreneurship and others, as well as in politics, culture, media and religion. I used to do canopy in the automotive industry for the Wall Street Journal, which awarded me and some colleagues a Pulitzer Prize for our general motors canopy. I also made canopy in cars for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. I am one of the main contributors of Chief Executive Magazine, Brandchannel.com, Townhall Magazine, New Nutrition Business mag and the Journal, among others. I hope that living in Flyover Country for the most part of my life will give me a well-founded perspective.