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PLANO, Texas, March 14, 2024 /PRNewswire/ — Lexus is pleased to announce the addition of Dallas-based Will Zalatoris to its decorated roster of golf champions. The partnership begins prior to the start of THE PLAYERS Championship at TPC Sawgrass. in Ponte Vedra, Florida.
Lexus continues to double down on its commitment to golf, as the logo reflects the direction of the game, with the goal of succeeding with a younger, more varied audience. In addition to the ambassador program, Lexus’ strategic partnership strategy in golf focuses on opportunities that are successful in key logo audiences through integrations into the golf lifestyle space, adding a recent announcement as an official automotive partner of Malbon Golf.
“Lexus put down its roots in Texas in 2014, so we’re thrilled to partner with world-class golfer Will Zalatoris in our own backyard,” said Kevin Higgins, Lexus chief marketing officer. “With the addition to our roster of golf ambassadors, we are breathing new life into the Lexus golf program and are thrilled that Will will introduce the Lexus logo to new audiences and other young people around the world.
“As a Lexus owner and fan of the logo, I am honored to be a partner with Lexus and to be part of their roster of golf champions,” said Will Zalatoris. “I’m so excited to have a world-class logo so close to home. “and I can’t wait to get the new GX when it arrives. “
Will Zalatoris grew up in San Francisco, California, where he honed his golf game at the California Golf Club. In 2014, Zalatoris won the U. S. Junior Amateur and went on to play college golf at Wake Forest University. During his time at Wake Forest, Will named a first-team All-American, a member of the Walker Cup team, and the ACC Player of the Year.
Will turned pro in 2018 and has since risen in the world golf rankings, going from the top 2000 outdoors to a top 50 in just a few short years. Zalatoris finished his first full season on the PGA Tour in 2021. where he earned eight top-10 finals, adding a remarkable second-place finish at the Masters. Following this success, Zalatoris was named PGA TOUR Rookie of the Year. In 2022, he earned his first PGA TOUR victory at FEDEX St. John’s. . This season, Will has achieved incredible momentum with several more sensible ranking finishes and recently secured a spot in the Open Championship this summer at Royal Troon. He lives in Dallas, Texas.
Zalatoris will make his debut at THE PLAYERS Championship on Thursday, March 14.
About Lexus Lexus’ penchant for ambitious design, imaginative generation, and exhilarating functionality allows the luxury logo to create reports for its consumers. Lexus began its adventure in 1989 with two luxury sedans and a commitment to perfection. Since then, Lexus has expanded its diversity to meet the desires of global luxury consumers in more than 90 countries. In the U. S. , Lexus cars are sold through 244 dealerships that offer a full line of luxury cars. With 8 styles incorporating Lexus Hybrid Drive, Lexus is the leader in luxury hybrid cars. It also offers nine F SPORT styles, a functional F style and an F style. Lexus is committed to being a visionary brand that anticipates the future of luxury consumers.
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SOURCEExus