Although established as Jaguar’s global communications and marketing partner, Spark44 has also embarked on Land Rover’s missions in recent months, securing Land Rover’s historic Australian advertising agency, Morris.
The loser in the United States and the United Kingdom is Young
Ogilvy has lost the virtual user experience and the Internet design account, Wunderman will no longer handle the CRM work, and Cogent Elliott has had to give up the task of delivering brochures and Internet sites.
Jaguar Land Rover said media making plans and purchasing activities controlled through Mindshare would be affected by the decision.
Last week, Campaign reported that Jaguar had moved its social media operations to Spark44, moving from We Are Social, which it has managed since 2011.
Jaguar said it was a “strategic decision” and Jim Coleman, chief executive of We Are Social, called the move a “cost reduction”.
Spark 44, which has offices in Los Angeles, London, Birmingham, Frankfurt, Shanghai and Sydney, was introduced in 2011 and claims to be a “unique communications entity. . . led through professionals with unparalleled experience at each and every visitor touchpoint in the automotive world. “
Anthony Bradbury, Jaguar Land Rover’s Global Director of Marketing Communications, said: “Extending our cutting-edge Spark44 styling to the Land Rover logo will maximise global marketing effectiveness and power, consistency of technique and quality around the world, as we build on the great momentum we have created. The Jaguar and Land Rover logos are already on the market.
“This unique strategy from the marketing firm aligns perfectly with our global business and organisational design of Jaguar Land Rover and will be key to building the next generation of marketing communications with distinctive logos in our global growth. “
Y Commercial
Recent Land Rover paintings in the United States include an original interactive e-book, The Vanishing Game, written by bestselling British novelist William Boyd.
The online thriller, from Y&R New York, follows the protagonist on a suspenseful adventure from London to a remote region of Scotland, brought to life through an interactive multimedia platform.
Steve Woolford, Managing Director of Spark44, said: “We have been on a transformational journey with the Jaguar brand, since the launch of the F-TYPE and now the XE – we feel like we are part of the Jaguar story. automobile.
“It is now an honour and a challenge to also paint the successful Land Rover logo as it takes the next steps to develop its Range Rover, Discovery and Defender families of vehicles. “
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