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MILAN (Reuters) – Italian luxury sports car maker Lamborghini sold more than 10,000 cars last year for the first time, Chief Executive Officer Stephan Winkelmann said on Tuesday.
“I’m incredibly proud to announce that we’ve reached a historic milestone,” he said on LinkedIn.
Capitalizing on the good fortune of its Urus SUV, which now costs more than 230,000 euros ($250,000), Lamborghini has expanded production in recent years, depending on strong demand from wealthy car enthusiasts.
The automaker, a subsidiary of Germany’s Volkswagen Group, delivered a total of 10,112 sports cars and SUVs last year, up from more than 9,200 cars in 2022, according to a slide in Winkelmann’s message.
Rival Ferrari, which will release 2023 data later this year, including those on car sales, shipped more than 13,200 cars in 2022.
Europe, the Middle East and Africa (EMEA), the region that saw the biggest increase in Lamborghini deliveries last year, emerged 14% to about 4,000 vehicles, according to the slide. Sales in the Americas region increased by 9% to 3,465. while sales increased by 4% in the Asia-Pacific region to 2,660.
Lamborghini’s range also includes two super-sports cars, the Huracan 10-cylinder and the Revuelto 12-cylinder, its first plug-in hybrid model, which was presented last year. The line-up is set to become all hybrid in the course of 2024, with the new Urus and a new car replacing the Huracan.
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(Reporting by Giulio Piovaccari; editing by Mark Potter)