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Lamborghini had a banner year in 2023. Again. The Sant’Agata, Italy-based automaker has been on a roll since 2020 and is reportedly promoting its supercars until 2026. CEO Stephan Winkelmann is obviously optimistic; This week, Winkelmann told reporters in a phone call that “it’s a little early to give a forecast, but we don’t have any signs of weakness in the market,” Bloomberg reports.
The automaker sold a record 10,112 cars in 2023, more than 6,000 Urus SUVs, Car and Driver reports.
On Tuesday, Lamborghini cracked down on all parties in conflict over the company’s future, reaffirming that the successor to the Huracan and Urus will be plug-in hybrids and that there are two all-electric cars on the horizon. Its new EV launcher unveiled last fall and Lamborghini brought an all-electric Ultra GT 2 2 before 2030.
The logo has moved toward electrification with the successful launch of the 1,001-horsepower Revuelto Hybrid, which has a 30% emissions reduction over the Aventador. Lamborghini’s commitment to adapting to the market is reflected in the money it is spending on this program. which is the largest investment plan in the company’s 60-year history. If the Scrambled Egg is any indication of things to come, the consumer waiting list will continue to grow, but it will be worth it.
Behind the scenes, the company says it’s expanding its self-bonus program to the entire process, from third-party providers to shipping. Lamborghini’s new goal is to reduce emissions by 40% depending on the vehicle by 2030 based on its 2021 model year. Italian society is transforming into something new, and by all indications, it’s a good thing.
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