Lamborghini’s iconic logo is getting a makeover as the automaker prepares for an electric future. Lamborghini has unveiled its new logo and corporate identity based on its transformation.
It’s been more than two decades since Lamborghini updated its unmistakable logo. The black-and-gold bull, symbol of Lambo’s power, performance, and agility (and the zodiac sign of the company’s founder, Ferruccio Lamborghini, Taurus), is getting a fashion update.
Lamborghini’s new image is one of a broader transformation focused on “sustainability and decarbonization. “The functional logo will electrify its entire range until the end of 2024.
The redesign is designed to augment the “brave,” “unexpected” and “authentic” values of their new project called “Driving Humans Beyond. “
According to Lambo, his goal is to “create a strong pact with the long-term generations” that will serve as an inspiration for sustainable progress.
The new look will be implemented on long-lasting cars and the logo as a whole. Although very similar to the previous logo, you can see the Lamborghini name highlighted with a “wider” typeface in the new version.
For the first time, the iconic bull is designed from the shield, making it even more visible.
It also features black and white as its main colors, with accents in yellow and gold. The new logo will be used on all long-haul cars. Lambo said the redesigned logo marks “a new phase in the company’s positioning. “
The update comes as Lamborghini plans to electrify its entire lineup by the end of the year. As part of its “Direzione Cor Tauri” strategy, the brand will reduce emissions by 40% compared to cars by 2030 with new electric models.
Lamborghini’s transformation began with the Revuelto plug-in hybrid last year. The logo will drive this transition in 2024 through the launch of the first Urus and Huracan PHEV hybrid SUVs.
This will lead to Lamborghini’s first all-electric vehicle, unveiled through the Launcher concept, which is expected in 2028. Lambo is running its first all-electric “Super SUV,” which is scheduled to launch in 2029.
I only looked at the photos, but the first impression was that it looked like a Chevrolet Camaro from some angles – IMHO. . .
Lamborghini revolutionized the world after unveiling its first all-electric vehicle concept, the Launcher, last August.
The high-functionality 2 2 GT combines the versatility of an engine with the functionality of a Lambo. CEO Stephan Winkelmann told Lanzador that the logo “looks to our future without forgetting our DNA. “
Lamborghini has designed the interior to make you feel like you’re in a cabin with bucket seats, a sports steering wheel and two virtual screens.
What do you think of Lamborghini’s new look? Let us know in the comments.
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is a seasoned investor, money writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can spot him enjoying the outdoors or exercising.