Luxury Sports Car Logo Automobili Lamborghini has revamped its logo and visual identity after more than twenty years. The new logo will feature a wider Lamborghini typeface than its predecessor. Black and white colors are reconfirmed as number one shades, while yellow, accompanied by With the advent of the color gold, is used as an accessory color.
New Logo:
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Previous Logo:
In addition, the iconic bull in the middle of the logo will exist in the company’s virtual touchpoints. It is also separate from the ancient coat of arms seen in the logo above. This is the first time the bull will exist.
The revamped logo is a component of the company’s unique identity and will be implemented on long-lasting cars. It will also be used on all official company channels.
The replacement also extends to all manifestations of the logo. An official Automobili Lamborghini font has been created that echoes the lines and angularity of the cars in the logo. The official font will be used for corporate communications.
The redesign also includes a new set of icons developed in collaboration with Lamborghini Centro Stile. For the first time, it will also be used and lightly shared across all virtual touchpoints.
The restyling is driven through a new strategy called “Direzione Cor Tauri” that adapts the brand’s visual expression to better reflect the “courageous”, “unexpected” and “authentic” values of its “Leading Humans Beyond” project.
The new strategy embodies Lamborghini’s new trajectory focused on sustainability and decarbonization. Its goal is to create a “strong pact with long-term generations” and serve as an inspiration and style for innovation and sustainable progress, he said.
The redesigned logo embodies innovation and determination and marks a new phase in the company’s positioning, he added.
The “Direzione Cor Tauri” strategy was first announced in 2021. The program is a pact for long-term generations, inspiring and serving as a style for innovation and sustainable progress on the path to overall carbon neutrality for Automobili Lamborghini through 2050.
“The Direzione Cor Tauri is our roadmap towards the electrification of Lamborghini diversity and the path to decarbonisation, just of our Sant’Agata Bolognese plant, but of the entire price chain: it is a holistic strategy for our global environmental sustainability strategy. “Stephan Winkelmann, President and CEO of Automobili Lamborghini.
“This commitment extends not only to each and every individual and to each and every business, but also to the establishments and governments responsible for infrastructure and the transition to renewable energy. Our mission, as a globally identified brand, is to motivate and motivate others to take on those fashion challenges. Automobili Lamborghini is proof that a sustainable vision is possible.
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