Lamborghini CEO talks new hybrid supercar and ‘YOLO’ driving sales

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Lamborghini CEO Stephan Winkelmann explains why the new Temeraire hybrid supercar is the logical evolution of the outgoing Huracán and why the “YOLO” continues to drive consumers to buy exotic vehicles.

The quail 2024.

We are at the Lamborghini stand.

A new car with a logo, a new super car here for Lamborghini.

The Daredevil, now accompanies him through CEO Stefan Honey Andean. Thank you very much for joining us.

Tell me about the new daredevil.

The new supercar from the Lamborghini family.

The Daredevil is the third plug-in hybrid car and is now completing the range.

This concludes our first step of the Dgo.

It’s a car, which is amazing.

In my opinion, it’s a car that has, uh, a four-liter turbocharged V8 B engine.

It has 3 engines, two in front, one between the engine and the gearbox.

And it is a car that is also very fast.

No, it goes from 0 to 6 in just 2. 7 seconds, exceeds 212 MPH as the most sensitive speed and this engine reaches up to 10,000 rpm.

So anything that’s still special in the automotive sector or the supercar sector that we’re in is the lamor, so you have to keep the formula of the relto and keep it for that car where other people feel the thrill and the thrill of the hydrating engine and the hybrid power.

Yes, because the promise is very undeniable and it will have to be fulfilled.

You have to be more efficient than the last generation, and that is what is at hand.

The power-to-weight ratio is fundamental to our good fortune, because it is one of the peculiarities of Lamborghini and, on the other hand, emissions must be reduced.

But emissions are reduced thanks to the battery system.

But the battery formula also helps performance.

And this is, in my opinion, the right direction for Lamborghini, right?

Maintain that weight, right?

Good.

The power/weight balance is incredible for those cars.

So we are talking about the new Thurium.

The Uan before that, the Gallardo before that, were part of a total combination of bringing those cars to market.

At the time, Gallardo Lamborghini’s high-volume vehicle.

Now it’s the Urus.

Surely this kind of equation has changed?

We now make many more cars than in the past. But still, it is a homeopathic dose.

NOW.

If we look at the global market, we say less than demand.

This is one of the greatest factors for the well-being of a company like ours.

Of course, the Urus is part of the largest segment, the largest sub-segment, so it is clear that this car sells more than the others.

But super cars.

Now, when they come out, there will be a balance between 50% S and 50% supercars, 50% U and the rest of the rest of the cars, which makes a lot of sense in terms of volume.

Hey, United States.

It was also a car where I played a big part in making that happen.

I had assumed it was a sure thing.

You presented the idea.

The gentleman of the corporate says Yes, let’s do it.

But it’s not, is it?

It is complicated to market this car here.

We were a very small company at the time and of course if you upload a model everyone was on board but it took us years to convince everyone.

But now I think that everyone, not just us, is convinced that this is a more than intelligent decision.

Going back to supercars, I know Roberto sold for a year or two in terms of production.

What is Tamar like?

It’s similar.

We do it to ourselves today.

So in the next few days we would open the system.

But I’m sure it will be a new bankruptcy of good luck for Lamborghini.

Speaking of customers, I ask you about this.

You know the pulse of the luxury customer, the very high-end customer who is noticed through Lamborghinis because they create passion.

What do those say to you now?

Are they still as passionate as ever or are they a little aware of the state of the global economy?

But, you know, since the end of covid, it had this YOLO effect.

No, we only live once and, despite the global crisis we have here or the crises we have here and there in the markets, geopolitics is evolving.

We’re still going strong and other people still need to buy those cars and we have a long waiting time and hands crossed.

So far, so good.

This is perfect.

We had a record first half in 2024.

So if things continue like this, year 24 will be a very important year for Lamborghini.

So a question.

I know it’s pretty hot here right now.

It’s here.

He is there.

He’s here.

One last one here.

What is the future?

Wait for Lamborghini.

Now that the new daredevil has been announced to the public, I hope it will be promising.

It is the most productive team our history has ever had.

Hey, we will do it.

We are working on new things.

What you see is everything that we hope to digest already in terms of development.

And soon the production SOPs will be addressed and we will study the weight of the milk.

We’re using style four, so there’s a lot on the plate.

And of course there are more concepts than other people in the company.

But this will have to be done as a priority, specifically with hybridization and then, in all likelihood, with the arrival of the full force of electric vehicles, as we saw last year with the Lanzo.

Stan, thank you so much for coming with us.

Congratulations.

Thanks.

Thanks.

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