Just two years after its release, super SUV Lamborghini Urus has reached the 10,000th milestone.
Since its introduction in December 2017, Urus has been a major contributor to Themborghini’s sales growth. In 2019, the first full year of the SUV on the market, 4962 games were delivered to customers, representing 61% of Lamborghini’s total sales last year.
See also: Lamborghini sold almost 5000 Urus SUVs last year, expanding overall volume by 43%
In 2018, the automaker delivered the Urus 1761 SUVs, as the style presented in July this year. Using fundamental arithmetic, this means that Lamborghini sold about 3277 games in 2020. As long as the same speed is maintained, Urus could end the year with more than 6000 deliveries.
The super SUV is built in Manifattura Lamborghini, a meeting line totally committed to the Urus. To make way for the new facilities, Automobili Lamborghini has doubled the site of its headquarters from 80,000 to 160,000 square meters. Based on the Factory 4.0 model, the SUV meeting line incorporates new production technologies to assist staff meeting operations.
Manifattura Lamborghini is said to establish a new reference production style characterized by modularity, flexibility and maximum customization. In 2019 a portrait workshop was opened fully committed to the Urus. As with the production line, the new paint shop adopts the Factory 4.0 style, which incorporates new technologies that add AI.
In June 2020, Lamborghini introduced a new color collection for the Super SUV, the Urus Pearl Capsule. With an external two-tone appearance, it provides ultra-luminous pearly shadows with four-layer paint, according to Lamborghini’s color culture.
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