Automobili Lamborghini has shared plans to expand its “Direzione Cor Tauri” strategy to eliminate its entire price chain and, in particular, carbon emissions from cars by the end of the decade. The popular Calfinishar product development includes the launch of several new electric vehicles. , adding a successor to the Lamborghini Urus.
Automobili Lamborghini S. p. A. es a renowned Italian automaker with more than six decades of experience in all things fast and flashy. It currently operates as a subsidiary of Audi AG, a historic automaker in its own right that is making admirable efforts to outperform all-electric.
Although Lamborghini cars are impressive, we don’t cover the Electrek logo as it has been one of the laggards in terms of EV adoption, but it’s easier to get away with it when it comes to cars for a niche supercar market.
That said, Lamborghini has made progress on sustainability through its “Direzione Cor Tauri” decarbonization strategy, first launched in 2021. The Italian automaker has since launched a hybrid series called Revuelto, sharing plans for a plug-in Urus , and presents its first fully electric production model: the Lanzador.
Keeping its word three years ago, Lamborghini said it was more committed than ever to decarbonization across its price chain, with new investments and a more concise timeline to achieve it this decade.
Lamborghini detailed this morning the expansion of its decarbonization strategy, allocating the largest investment in the company’s history to electrify its vehicle and reducing the company’s total emissions by 40% “per car” by 2030.
“Per car” is in quotations because that 40% reduction is in comparison to the original 2021 emissions strategy. To do so, Lamborghini says it will reel back emissions throughout its entire value chain, from vehicle production to supply chain and logistics, all the way through the whole life cycle of each of its new vehicles off the line in Italy.
We’re not sure what truly caused the commitment extension from Lamborghini, which has a documented history of opposing regulations in the EU to make all new sales of vehicles electric by 2035 – perhaps it saw the video of an all-electric Kia EV6 GT giving its Aventador a run for its money on the track. Either way, it’s welcomed news for EV enthusiasts and Mother Nature. Lamborghini chairman and CEO Stephan Winkelmann spoke about the bolstered strategy:
The Direzione Cor Tauri is our roadmap for the electrification of Lamborghini diversity and the path towards decarbonization, only of our plant in Sant’Agata Bolognese, but of the entire price chain: it is a holistic technique of our global strategy of environmental sustainability.
Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.
Looking at the rest of the decade, it looks like we’ll see electric Lamborghini models regardless. According to the automaker’s production schedule, the Launcher discussed in the past is expected to launch in 2028 and will be followed through an all-electric successor to the Urus, a “super SUV,” in 2029.
Through its revised 2021 strategy, Lamborghini now believes it can achieve significant reductions in CO2 for its fleet in circulation, targeting a 50% reduction by 2025 and 80% by 2030 en route to total carbon neutrality throughout the entire business by 2050.