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Kia Syros launched: Kia India unveiled its all-new compact premium SUV, the Syros, in a global debut on Thursday in New Delhi. Bookings for the Syros will open in early February 2025, with the company anticipating strong interest from buyers in the competitive Indian market.
During the presentation, the automaker highlighted that the Kia Syros is supplied with complex features, adding ADAS Level 2 generation and 20 protection features, ensuring a safer driving experience. Additionally, the SUV offers a premium in-car experience with a Harman Kardon speaker system, offering exceptional sound quality.
Hardeep Singh Brar, Senior Vice President and Head of Sales at Kia India, told ANI: “Today marks the world premiere of the Syros. It is the first time that this car has been presented. We need other people to see it, and based on your feedback, we’ll see the expected price. We plan to announce prices until the end of this month or early February.
In the compact and midsize SUV segments, Kia has a market share of 15% lately. With the launch of Syros, the company aims to increase this percentage to 20% in the coming months.
Brar added, “Currently, in the mid-SUV, small SUVs, and mid-MPVs segments, we have a market share of around 15%. With the Syros, we aim to grow this to 20%.”
The name “Syros” comes from the picturesque Greek island, symbolizing the vehicle’s blend of elegance and sophistication.
Kia also shared that it has expanded its customer outreach by adding 200 new touchpoints in 2024, bringing the total to over 700 touchpoints across 300 cities in India. This expansion underscores Kia’s commitment to improving access to its products and services.
The Syros offers two engine options: the 1. 0-litre Smartstream turbocharged petrol engine with 88. 3 kW (120 hp) and 172 Nm of torque, and the 1. 5-litre CRDi diesel engine with 85 kW (116 hp) and 250 Nm of torque. The engines are available with manual and automatic transmission options. The SUV has a wheelbase of 2,550 mm.