Kia India delivered 255,038 cars in 2024, an overall build of 5. 86% over the past year. Domestic deliveries have particularly contributed to overall sales. In annual comparison, domestic sales took a step forward through 14,119 sets to reach more than 240,919 sets sold in 2023. These figures highlight the consistent call for Kia da in the domestic market.
Kia sales in December 2024: Monthly sales figures showed variations, with 18,995 sets sold in December 2024, however, in November 2024, 20,600 sets were sold. The 1,605-unit decline in November sales reflected short-term market fluctuations, a decline of 7. 79 percent. In contrast to the 12,536 units sold in December 2023, the year-on-year expansion was 51. 52%.
Kia exported 25,404 units in 2024, emphasizing its commitment to meeting international demand. These numbers are building a framework for the brand’s dual focus on strengthening domestic and global market presence.
Kia India particularly expanded its network in 2024, adding 126 new dealerships. Certified pre-owned (CPO) outlets also increased, with 36 new locations established. The overall network now includes 700 touchpoints in 301 cities across the country. This expansion strategy focuses on accessibility and strengthening Kia’s presence in Tier II and Tier III cities.
Kia Sonet led the portfolio with 102,337 units delivered in 2024, reinforcing its position as a sub-compact SUV leader. Meanwhile, 563 units of the Carnival Limousine were delivered within two months of its launch, demonstrating strong consumer interest in premium offerings. Other core models, such as the Seltos and Carens, sustained their popularity and contributed to the overall performance.
Kia’s reach across urban and semi-urban markets reflects a balanced approach to customer engagement. Increasing touchpoints in emerging markets enhances service accessibility while retaining strongholds in metropolitan regions. This dual focus aids in addressing varied customer needs effectively.
The sub-compact SUV segment remained critical to Kia’s success. Sonet continued to attract buyers with its competitive pricing, reliability, and practical features. This segment plays a vital role in India’s automotive landscape, catering to first-time buyers and repeat customers alike. Kia India has announced the launch of the Kia Syros in 2025. This addition to the lineup is expected to improve Kia’s appeal as it begins business in a new segment. The introduction of new models has always increased excitement around Kia’s read into the market.
Hardeep Singh Brar, Executive Vice President and Head of Sales and Marketing at Kia India, said: “2024 has been decisive for Kia India. Our focus on ensuring the timely delivery of our cars has not only enabled consumers to enjoy their favourite KIA models, but has also strengthened our foundation for long-term growth. Expanding our touchpoints across the country is rarely just a strategy for quick results – it’s a long-term investment in building that visitors accept and expanding our reach. As we approach the year 2025, we are excited about the upcoming release of The Syros, which promises to redefine the Indian automotive landscape. With this, we will set new benchmarks in the industry and strengthen our leading position in the market. »
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