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Jordan Brand raises the voice of local black designers with his capsule collection in New York.
The clothing collection includes a flight suit, app pants and a jacket with reflective Jordan patterns encouraged through the New York subway system, modeled through Brooklyn stylist Kia Marie; Founder of Black Girl Beach Day and art and model director of Brooklyn, Germany Lancaster; Alissa Nevita, a multihyphatena, in Queens, and the los Angeles creatives Arielle Toole and Jessica Jordan, among others.
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The Maker Hotel in Hudson, New York
Bronx-born photographer Raven Varona, better known as Ravie B., filmed the crusade and Shibon Kennedy stylized his eyes, while black business owners Andre Emery and Megan Cahill had a mask in the field.
“In addition to our commitment to helping end systemic racism, Jordan Brand has focused on continuing his partnership with black-owned companies and amplifying the voices of young black creatives on our channels,” Jordan Brand CEO Andrea Perez told WWD. “As a brand, our goal is to anchor our paintings in action and commitment, and we will continue to remain in the midst of our paintings through Jordan Brand, as well as with our partners and within our communities.”
The collection will be presented on August 15 in China, August 20 in North America and around the world at Nike on August 24.