JLR is making an investment of £ 65 million to expand its painting comforts to meet the calling call for customization, namely Range Rover.
You can’t have failed but notice that most new cars hit the road with grey or black paint jobs, with buyers steering clear of anything remotely different.
But it turns out that many Jaguar Land Rover buyers offer, on specific Range Rover and Range Rover Sport, have other ideas, with more and more to opt for a higher degree of customisation, in paint-specific paints, with a so-called more than doubling down on those beyond two years.
When it comes to JLR’s most expensive model – the Range Rover SV – demand for personalisation has doubled in the last year alone, with the average bespoke commission Range Rover SV adding £70,000 to the already steep average selling price of £202,000.
Therefore, it is not unexpected to see JLR invest 65 million pounds sterling in new maximum portraction facilities in Halewood and Nitra (Slovakia), with 41 million pounds in sterling invested in Halewood for a new painting is the last maximum technology of Effective power and filtration to make larger filtration techniques to make the availability of elegant portrait work.
Jamal Hameedi, SVO director, said:
Svo is about offering our consumers a performance, luxury and unmatched capacity. This includes exclusive high quality color finishes available. , we can comply with the development call of our consumers of Range Rover and make this service bigger for the consumers of our other brands.
The investment will be more than 17,000 orders for more consumers consistent with the year.
Filed under: Automobile News, Land Rover News, Range Rover