You might expect the Jeep Gladiator to be a well-liked seller, but sadly not. This year has been especially challenging for the pickup truck with removable roof, as total sales so far are down 29% compared to 2022, the largest drop. in the medium segment. No one who depends on the Gladiator for a living needs that, so the automaker and dealers are working together to take up to $20,000 off some trucks.
The deep discounts were first spotted through Cars Direct, who noted that they were a combination of OEMs and store offerings. Jeep will offer a 10 percent discount on Gladiators nationwide through Oct. 2, and Gladiator Sports for sale in California is getting a uniform discount. Major price reduction, with a 15 percent discount. This put dealers in a prime position to sell more units.
West Covina CDJR offers manufacturer discounts as a springboard and further reduction of its Gladiator fleet. There are 15 Jeep trucks for sale with MSRP between $52,000 and $53,000, but there are diversity discounts from $16,483 to $20,159. That means you can get an all-new Gladiator with a three-piece hardtop, eight-speed automatic transmission, maximum towing package, and more for $32,346. Yes, really.
Updated at 4 p. m. ET on 23/09/2023: An official from West Covina CDJR reached out to tell him that they had been inundated with offers, so it would be better for him to try his luck elsewhere at this time. Listings of the new Gladiators online from the dealership The page has since been updated to reflect their new prices. The screenshots below show the old listings at the time of publication.
Still, many other distributors across the country are looking to move games cheaply.
That will be enough. It can’t hurt, as Jeep sold just 13,751 Gladiators in the second quarter of 2023, down 34% from the same generation last year. This allowed the Honda Ridgeline to surpass the rugged off-roader with 14,512 sales in the second quarter, a positive building. up to 36. 8 percent. Neither comes close to the Toyota Tacoma, which racked up 63,262 deliveries in the second quarter alone. The year-to-date numbers are even more impressive for the Taco, with 116,845 through August.
The lack of demand from the Gladiators is not simple. They’re all team taxis, which is what people want; they all have four-wheel drive, which is also what other people want; And it’s the only truck in the segment with easily removable doors and a convertible roof. There’s something about them that doesn’t convey what one might expect from what a Wrangler with a pickup truck bed necessarily is.
Do you have a recommendation or one for the author? Contact them directly: caleb@thedrive. com
Some benefits from our Car Shopping program may not be available in your area. See terms and situations for details.