The sponsorship, planned and acquired through media firm WPP Mindshare, will include Jaguar XJ branding in the opening and closing sequences, bumpers on both sides of all commercial breaks and on-air promotions.
The sponsorship is aimed at Jaguar’s position as the official vehicle supplier to the England cricket team.
The artistic sponsorship is produced through Sky Sports and will be broadcast on the Sky Sports and Sky Sports HD channels, simulcast live on Sky Player and all highlights on Sky Anytime TV. The series includes 4 Npower Tests, two NatWest Twenty20 Internationals and five NatWest One-Day Internationals. Patricia Muckle, Jaguar’s Chief Marketing Officer, said: “Jaguar, like English cricket, has been reshaped in recent times, so timing and compatibility are perfect. We’re confident that Jaguar’s involvement will give Sky’s audience an insight into the new Jaguar range. As part of Jaguar’s 4-year agreement with the official vehicle supplier of the national cricket team, cricketers contracted by the English centre drive the Jaguar XJ, XF and XF models. Sky Sports has an exclusive live policy of all domestic cricket. matches. in England, adding England Npower Test matches, NatWest international one-day matches and NatWest Twenty20 matches.
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