Jaguar reintroduces E-type icon by century

Jaguar will recreate six limited edition combined pairs of 3.8-liter E-types restored to commemorate the 60th anniversary of one of the most sought after in the history of the automobile. The “E-type 60 Edition” cars will honor two of the oldest and most outstanding E-Type: the 9600 hp coupe and the 77 RW roadster, any of which played a central role when the car made its first public appearance at the 1961 Geneva Motor Show.

The E-Type caused a sensation in its world debut. One of the first to be revealed to a list of determined visitors at the Parc des Eaux Vives, a 3.8-litre dark grey fixed-head E coupe, registered 9600 hp. The night before launch, the car had been driven directly from the production plant in Coventry, United Kingdom, Switzerland, through Jaguar’s PUBLIC Relations Manager at the time, Bob Berry.

The revelation generated so much enthusiasm that the company’s founder, Sir William Lyons, asked his mythical leader to check the driving force and engineer Norman Dewis to “leave everything” and drive one more model, a 3.8-liter 77-liter 77-liter 77 RW roadster on record. Legend has it that Dewis frantically drove the car all night from Coventry just in time for the opening of the Geneva Motor Show.

The good luck of the E-Type lies in its combination of eye-catching design and sports driving dynamics. It reached 150 mph and accelerated in less than 7 seconds to 60 mph thanks to complex engineering and a widely driven aerodynamically driven design with lines encouraged through subtle jets in a wind tunnel through the aerodynamic Malcolm Sayer. And the car also at a competitive price, which costs about 2000 euros (about 2600 dollars).

The E-Type would soon be the sports car of the 1960s. He captured the spirit of the time and was favored through some of the coolest (and most charming) names of film and music. Brigitte Bardot, Tony Curtis, Steve McQueen, Britt Ekland, George Harrison, all drove E-Type. The design was and remains so admired that it has become the third car to register in the design collection of the Museum of Modern Art in 1996. Enzo Ferrari called it “the most charming car ever built”. When production ceased in 1974, around 70,000 cars had been sold worldwide.

Addressing Jaguar’s now definitive design director, Ian Callum, a few years ago, said of the car: “You can’t overestimate the effect the E-Type had at the time. He absolutely embodied the spirit of the revolutionary age. which symbolized.

To this day, the cars in the E-type 60 collection will pay homage to the 9600 hp and 77 RW through exclusive main dots and colors, created in Jaguar Classic’s specialized amenities in the UK. Inside the pair will be a Flat Out Grey 9600 HP coupe and a Roadster Drop Everything Green 77 RW, with exclusive paint formulas reserved exclusively for those cars. In addition, E-type 60 Edition will feature a series of 60th anniversary commemorative design highlights created in collaboration with current brand design director Julian Thomson.

“It’s a real icon, as sensational today as it was introduced in 1961,” says Jaguar Classic director Dan Pink. “The E-type 60 collection is a lasting tribute to Type E fans, which pays homage to the car heritage and achievements of the team that created it, many of whom have descendants who paint for Jaguar Classic today, restaurant, maintenance and maintenance. expertly for generations to come.

The E-type 60 collection will be launched in 2021 to coincide with the original car’s 60th anniversary birthday party.

See the F-Type 2020: the modern E-Type; Learn more about Jaguar’s exciting Project Vector Smart City concept; and look at the William Advanced Engineering, the Jaguar C-X75 complex team

I explore the links between design, innovation and customer culture. For twenty years, my writings have made the impression in foreign media, adding Forbes Lifestyle and W

I explore the links between design, innovation and customer culture. For the more than twenty years, my writings have been broadcast in foreign media, adding Forbes Lifestyle and Wallpaper. I write lifestyle books, direct Design Talks and act as a forecaster and logo representative at Spinach Branding.

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