The manufacturer of luxury vehicles Jaguar Land Rover (JLR) has announced that it is making an investment of £ 65 million in the “sustainable expansion” of its luxury paint operations in the United Kingdom and Europe.
This decision was driven by an increase in demand for personalised colour options. JLR has reported that demand for these services has more than doubled since the end of the 2022 financial year.
To help comply with this request, JLR will open two new portrait facilities, one in Castle Bromwich in West Midlands of the United Kingdom and some others in Nitra, Slovakia. These new portrait retail points of sale will be more than 17,000 consumers of consumers more consistent with the year and will put the maximum exclusive JLR paint colors for the first time in their other brands.
A general of £ 41 million will be invested so that Castle Bromley is the new SVO painting operations house, with £ 26 million that will be injected to update the existing paint cabins in the logo of a new highly effective state.
To be installed in 2025, those stands will use “technology and energy filtration techniques to decrease energy and water consumption, while fully automated spray robots will decrease paint waste through 30% hand portrait methods.
Jamal Hameedi, SVO Director at Jaguar Land Rover, said: “SVO offers performance, luxury and unprecedented capabilities. This includes the exclusive, high-quality maximum color finishes available.
“Range Rover consumers are increasingly opting to retrofit their cars with more unique bespoke paints and premium palettes. By expanding our capacity, we can deliver on the expansion in calling our Range Rover consumers and make this service a first for our other brands.
A further £10m will be invested in the construction of a new universal paint line this year in Slovakia, where Land Rover’s Defender and Discovery models are manufactured. As well as a new fully electric paint booth, the Nitra site will benefit from new electric curing ovens, which JLR says ‘will avoid around 500 tonnes of CO2e per year’.
In addition, a new wise oven control formula has also been installed so that assistance optimizes the existing occupies; This formula “goes out automatically when it detects inactivity”. And a new heat exchanger will also be installed to “recover the heat from the fuel from the paint workshop and move it to the production of heating and cooling water, the power of the formula and saves around 2,250 tons of CO2E consistent with the year, the equivalent when using 2 hundred barrels of two hundred barrels of two hundred barrels two hundred barrels two hundred barrels two hundred barrel oil.
120 new jobs at Nitra are expected to be created through the addition of this facility, with the first on the new line expected to be in 2026.
Andrea Debbane, chief sustainability officer at Jaguar Land Rover, said: “JLR is seeing a significant increase in clients wanting to personalise their vehicles, so we are preparing to expand our facilities and offer thousands more paint options across our brands, but doing so in the most sustainable and efficient way possible.
“Painting retail points of sale are very intensive in energy, which represent approximately 80% of our operational emissions, so they constitute our greatest opportunity. Our long history means that we have services with other challenges, some are newer, some They are much older, so we want to optimize where we can, while at the same time makes a long -term investment so that we can get where we want to be in 10, 15, 20 years to succeed in our net objective 0. »
This trend on the upgrade of the building requested to adapt to the automotive production sector extends beyond JLR, Rolls-Royce announced in early January 2025 that it is investing more than three hundred million pounds of bespoke capacity and CoachBuild, following a 10% build-up on a year-on-year. Slippage price of custom-made content consistent with the car in 2024.