Jack Daniel’s and McLaren Racing unveil 2024 edition of the limited Tennessee whiskey bottle

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The limited-edition bottle celebrates the new racing season and the second year of the global partnership between two of the world’s most iconic brands.

LYNCHBURG, Tenn. , March 27, 2024–(BUSINESS WIRE)–Jack Daniel Distillery today unveiled the 2024 edition of a limited bottle of Jack Daniel’s Tennessee whiskey to commemorate its partnership with McLaren Racing. Available in Formula 1 racing markets around the world and in U. S. states. In the U. S. , the limited-edition Tennessee Whiskey features new packaging and design with a touch of papaya in the iconic Old No. 7 logo and dynamic stripes to celebrate the new racing season.

“We are proud to celebrate the ongoing partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, global head of Jack Daniel’s brand. “Together, we have created unparalleled reports for F1 racing enthusiasts and we must build on this good fortune and drive the new racing season forward. “

“We are very pleased to be involved with Jack Daniel’s in the launch of another limited edition bottle,” said Matt Dennington, Executive Director of Partnerships and Accelerators at McLaren Racing. “The launch of the bottle last year was a huge success, and it’s wonderful that we’re proceeding to launch exclusive and exciting activations for our enthusiasts around the world. “

McLaren Racing’s limited-edition commemorative bottle is Jack Daniel’s vintage Tennessee whiskey grain bill, made from 80% corn, 8% rye and 12% malted barley, bottled at 80 proof (40% vol. ). Distilled in Lynchburg, Tennessee, the whiskey is sweetened drop by drop over 10 feet of charcoal before maturing in new American white oak barrels handcrafted to the highest standards. Available in 1-liter bottles in select U. S. markets. It will be available in the U. S. , as well as in 1-litre and 700ml sizes in the F1 race. peoples at the international level.

For more information, JackDaniels. com.

About Jack Daniel’s

Officially registered through the U. S. government. Founded in the U. S. in 1866 and in Lynchburg, Tennessee, Jack Daniel Distillery is the first registered distillery in the United States and is indexed on the National Register of Historic Places. Jack Daniel’s is the maker of the famous Tennessee whiskey Jack Daniel’s Old. No. 7, Tennessee Gentleman Jack Double Mellowed Whiskey, Jack Daniel’s Single Barrel Tennessee, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s. Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s

Please drink responsibly.

Tennessee Whiskey, 40% alc. through vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. 2024 ©Jack Daniel’s. All rights reserved.

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team competed in its first Formula 1 race in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grands Prix, the Indianapolis 500 three times and all 24 Le Mans. racing. Hours on your first try.

McLaren Racing competes in six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, and in the ABB FIA Formula E World Championship. Championship with NEOM McLaren Formula. E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutierrez and Mattias Ekström, and the F1 Academy with ART Grand Prix and powertrain progression program member Bianca Bustamante The team also competes in the F1 Sim Racing Championship under the so-called McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.

McLaren is an advocate for sustainability in video games and a signatory to the United Nations Sport Pledge for Climate Action. The company is committed to achieving net-zero emissions by 2040 and fostering an inclusive culture in the gaming industry.

McLaren Racing – Official Site

See the businesswire. com edition: https://www. businesswire. com/news/home/20240320196132/en/

Contactos

Svend Jansen 502-774-7825svend_jansen@jackdaniels. com

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