Isuzu Truck UK has opened a service, portion and momentary sales dealership with Allports Group, following the finishing touch of a £5 million allocation to expand and modernize amenities at its flagship in Lichfield.
The £5 million investment has seen the Fradley Park site double in length to 10 acres. The site now features a new sales, rental and lease center, as well as a 6,500-square-foot workshop, a committed ATF lane and six maintenance centers. Inspection, repair and breakdown bays for all the diversity of Isuzu trucks.
Mark Sanders, Managing Director of Allports Group, said: “The aim of the expansion task was for the visitor to delight in all facets of the business, which includes a new and committed Isuzu sales team.
“The company’s 3. 5 and 7. 5 ton models are our consumers’ favorites; it is no coincidence that the 7. 5-tonne variety is the market leader in the United Kingdom.
“We brought Isuzu to many of our existing visitors, and thanks to visitors’ loyalty to the brand, we also saw a lot of new business coming in. “
Allports Group has been operating as a full sales, parts and service broker for Isuzu Truck from Stoke-on-Trent since November 2020, while Fradley Park has maintained legal parts and service prestige for just over a year.
The carmaker said the Allports Group headquarters expansion is an ideal opportunity for Isuzu to open another sales site in the region and expand its presence in the West Midlands and beyond.
Tim Hicks, Head of Operations and Products at Isuzu Truck UK, added: “The Allports Group team has undertaken a task to help our consumers from any of their sites in Staffordshire.
“Fradley Park’s recent investment and expansion has made it the ideal selection to address the lack of an advertising policy in the domain and we are excited to see how they will take things to the next level. »
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