Priti Rathi Gupta is the founder of LXME, a platform of monetary plans for women, and the managing director and promoter of the AnandRathi Group, which provides monetary and advisory services, adding wealth management, investment banking, brokerage and distribution of shares, raw materials, mutual budget and insurance.
She presented LXME with the aim of closing the gap between women and finance; The purpose of the platform is to empower women through the stages of life to invest and care for their money. Lately, Gupta has 4,000 women in the LXME ecosystem, and its purpose is to create a network of 10 million economically independent women over the next five years. LXME allows investors to invest without commissions or brokerage. For premium investors who need to register for a closed women’s network, a paid subscription style is available.
Prior to establishing the commodity, foreign exchange and foreign exchange advisory business at AnandRathi Group and leading the group’s global commodity advisory and inventory exchange team focused on base metals and energy, Gupta was director of Navratan Capital – Securities.
When she is dressed in the hat of AnandRathi’s CEO, she likes to arouse her artistic passions with her film production company Ishka Films.
She is a classical singer and has a great interest in theatre and art.
In a verbal exreplace with Forbes Advisor India, Gupta spoke about his ambitions with LXME and how he hopes it will replace the way the country plans its finances.
There is an adventure I have done on my own, from the creation of the Raw Fabrics workplace of the AnandRathi Group to that of CEO and promoter of the group. But at some point, when I searched to create something on my own, I had to go back to the kitchen board.
I think our generation wants to check the creation of shared value. We have to say that we want to take a look at the unattended categories and raise the value. We ourselves have never taken responsibility.
When I started LXME, no one took on the challenge of monetary education to inspire women to invest. India has many monetary advisers. They are necessarily advice, not something that helps women in monetary planning from start to finish.
I had the right goal, hobby and joy to start a platform for women to invest and I’m very motivated with LXME because I know it will replace the world.
My biggest learning is that women can be as smart or even better than men. We are much more disciplined, we are more goal-oriented, we are also rational about dangers and rewards. This gives women an advantage, so why don’t you use it to your advantage?
It’s vital and it’s vital. The men around you perceive that you are serious if you work to achieve your goals and that you are consistent.
In the process of creating LXME, I learned that what prevented women from making an investment in investment platforms was that they all demanded too many possible choices and decisions. Things like your appetite for risk, depending on your appetite for risk, here are our 25 budgets advised and you can decide which one you need to invest in.
If I am a first-time investor and I am asked to make so many decisions, it becomes complicated for me and I feel intimidated. At LXME, we have come out of this complicated decision-making procedure by facilitating the selection of time frames or life occasions and helping women to invest on this basis.
So, to say what your appetite for the threat is, I think it’s vital to say that there is a threat in everything and that there are tactics to mitigate that threat. That’s what we do at LXME.
We want to make the art of developing your cash, managing your cash or making money plans and making an investment a lifelong skill because that’s what it is.
Essentially, to be fair, it is not that many men in India also invest because monetary inclusion or monetary literacy are at their lowest level. But I actually believe that when women start making an investment and expanding their money, they reinvest in their communities and their children, which essentially means that we are looking for a replacement in society. And we’re looking for an evolution somehow.
If you manage your money, that’s the purpose of feminism. Rather, it’s about me living up to my own destiny.
I sought to create anything that would make very, very simple for women to start their investment adventure and also to make it ambitious, anything I have to do that each and every of the wise women do.
As Indian women, we’ve all heard our parents say you’re independent, you get a smart education, you build your own career. But we never talk about vital things like managing your own money. We never talk about monetary freedom.
No one has said at this age and age that you deserve to aspire to succeed in this milestone in your life where you can say, okay, even if I don’t have to paint, I can do anything of my choice. But we never have that verbal exchange. And today, I think that’s the verbal exchange we want to have, but you have to paint it.
What we want is for our women leaders to talk more. What India wants is tutoring. It is up to women to close the gender gap. What COVID-19 has done for women is that other people have understood that running out of the house is very appropriate and very feasible.
We were on trial for a long time. The conversations at the exhibition were about the men who had to win for the women to spend. We all laughed at such jokes, but they left a kind of intellectual orientation for women. That’s why it’s vital for women to lead the conversation.
They also invest in women-led companies. Women have little appetite for risk, but they also have less money to achieve their dreams. It’s up to the women leaders to get the replacement we need to see.
Aashika is the editor-in-chief of Advisor India. He has spent the last 12 years in business journalism. He began his career on India’s largest economic news channel, CNBC-TV18,
Aashika is the editor-in-chief of Advisor India. He has spent the last 12 years in business journalism. He began his career on India’s largest economic news channel, CNBC-TV18, worked with Thomson Reuters Global News Feed and extended his virtual journalistic experience in India Economic Times’s largest economic newspaper and the Indian edition of the American magazine Entrepreneur. You can stay with her on Twitter .